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- 🥰 Making people remember you
🥰 Making people remember you
Hi 👋
The year is 1986.
It's a cold winter morning in Connecticut. While driving to work, a man notices a car with a flat tire parked on the side of the road.
He pulls up to the car and sees an old lady sitting inside. Mind you, at this time, most people did not have cell phones. So the man decides to spend the next 30 minutes risking frostbite to change this lady's tire.
After a while, the job is done. The lady doesn't get out of her car, doesn't say a word to the man, and drives off.
No "thank you." Nothing. And the man is quite upset. He ends up being late to work, having his manager yell at him, and somewhat regrets helping someone who didn't seem grateful for his efforts.
And yes, this is a true story.
We bring this up because most of us marketers embody that old lady.
We think about ways to get attention, create a "trap" to get someone to complete an action we want them to, then move on to hunting down our next prospect.
We forget to pause for a second and show gratitude to our customers. To the ones who pay our salaries.
In a marketing world of more more more, we forget to say three simple words: "I appreciate you."
In a previous edition of this newsletter, we talked about how branding is the act of loving your customers. And to build a strong brand, you must not only have love for your target audience, but you also have to show your continued love for those who become paying customers.
When's the last time you saw a company say, "hey, your paid subscription this month... it's on us, don't worry about."
Or when's the last time you bought a gift for your client because you appreciate the fact that they trusted you enough to do business with you?
Point is, appreciation and gratitude in marketing is a powerful way to stand out and create a lasting impression on someone.
Unfortunately, many marketers are put in environments where this type of behavior is not prioritized. Why care about the people who are already paying you, over finding more people to pay you?
But it's backwards thinking. Prioritize those who love you first. The grass is greener where you water it.
If you are lucky, and you are in a position to show appreciation in your work (or personal life), do something nice for your customers this week.
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
How Waze got its first 1,000 users
How to drive traffic from Pinterest
A title tag trick to increase SEO traffic
How to negotiate your salary
Ad from the past
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
How Waze got its first 1,000 users, how to avoid roadblocks when growing fast, how Notion reduced cost per lead with custom landing pages, a great product-led growth guide, and how to use growth and product marketing to position yourself.
💭 Guess the riddle
What does the SEO manager see when they see twins?
Answer is at the bottom of this email
✍️ Content, copy, & social media
How to do content creation if you care, three science-based rules for writing, the ultimate guide to writing online, how to acquire customers from TikTok ads, and tips for driving more traffic from Pinterest.
This is what’s working for me (Context: I get over 20k visits a day)
- Posting 30+ original images/day
- Posting in a very visual niche
- Write original, click-enticing titles and captions (ChatGPT)
- Follow Pinterest guidelines for image dimensions
- Overlay titles on images— Tony Hill (@tonythill)
11:56 PM • Mar 19, 2023
⚙️ SEO
An SEO internal linking case study, 23 SEO questions to ask new clients, and a tip to improve traffic lift quickly.
Go to GSC.
Find a page that's CTR is below avg.
Keep your target keyword in the TT, now add a reason for someone to click yours.
Thank me later.
— Shawn Hill (@shwnhll)
12:04 PM • Mar 20, 2023
🔮 Psychology & branding
Using gratitude in your marketing and 11 major branding mistakes to avoid.
🧠 Extra stuff
The 10 commandments of salary negotiation, the marketing ecosystem explained, and four user insights behavioral analytics can give you.
📣 Ad from the past
(Rolex ad from the 1960s)
Speak to your target audience.
💻 Website of the week
🏝 Cool remote marketing jobs
Okay, that's it for now 🧡. See you next Tuesday!
What did you think of this newsletter? |
“The truth of a life really has little to do with its quality. The quality of life is in proportion, always, to the capacity for delight. The capacity for delight is the gift of paying attention.” — Julia Cameron
Riddle answer: Duplicate content