- Marketer Milk
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- 🖤 Only work for these companies
🖤 Only work for these companies
Hey 👋
As a marketer, how do you choose which companies to work with?
I’ll tell you a little secret…
You work for a company that doesn’t need you to stay alive, but needs you to thrive.
Hear me out.
Last week, we talked about how real growth comes from retaining your customer base. This means, the silent killer of many startups is retention (or a lack thereof).
If a company can’t retain its users, or create repeat customers, the marketing process is going to be an uphill battle that you’ll eventually lose.
Acquiring more users, or customers, is going to be like pouring water into a bucket full of holes at the bottom. You will never be able to pour enough water to fill the bucket.
People think marketing is about getting more customers, and it is to some degree. But if those customers don’t stick around, there’s no point in getting more of them — it’s a waste of time and money (unless your business strategy is to churn and burn, which is not ideal).
When people do stick around, it makes marketing more effective.
It’s more fun when you’re working at a company that has a strong retention rate. Your marketing efforts will work better — making it more enjoyable for you because it will boost your confidence and you’ll feel good knowing you’re trying to get people to use a product loved by others.
Always remember this: Your role as a marketer impacts the lives of real people. Make sure you put your marketing gifts to good use and help spread products and services that people genuinely love.
Customer retention is a sign of real value being created in society. And it’s one way to identify the good companies out there.
And, of course, there are other important things to look out for like company culture and avoiding shitty managers. But... next time you’re interviewing for a marketing position ask, “how is your retention rate and how do you plan on retaining users?”
If there’s no clear answer, it may be a good idea to keep job hunting (unless you truly believe in the product or service a company is providing).
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
How Miro grew to a $17.5B valuation
Templates for writing headlines on paid social
SEO growth case study from deleting content
Retention strategies for ecommerce brands
Ad from the past
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
How Miro grows, building a growth framework to a $100M product, the myth about exponential hyper growth, and top user persona mistakes startups make.
💭 Guess the riddle
Why do content marketers constantly feel cold?
Answer is at the bottom of this email
✍️ Copy, social media, & ads
David Abbott’s creative copywriting genius, a common social media trend, how to write introductory text for paid social ads, and how your PPC and SEO work together.
⚙️ SEO and content marketing
Rephrasing H2’s to boost traffic, a case study on deleting content for SEO growth, brining content writing and SEO together, and 11 steps to creating a world-class SaaS content marketing strategy.
🎨 Branding, psychology, & sales
What is brand purpose and mission, the psychology of skimming articles, and ecommerce customer retention strategies.
🦖 Extra stuff
Trying out X Premium, and the most common growth team failures (and how to fix them).
📣 Ad from the past
General Electric Stereo ad from 1985
💻 Website of the week
🏝 Cool marketing jobs
Okay, that's it for now 💚. See you next Tuesday (most likely)!
What did you think of this newsletter? |
“Remember that our true purpose in life is to take care of one another. Our occupations are therefore tools for taking care of others using our natural talents.” — Ksenia Sein
Riddle answer: They’re surrounded by drafts.