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- What’s the point of it all?
What’s the point of it all?
“What’s the point?”
“We work, we make money, we consume, we die.”
“What does it all mean?”
Last month, I found myself saying these words out loud to a group of friends during our annual retreat in upstate New York. It’s something we do every December — a safe place to reflect on our work, our goals, and what we want for the future.
But this time, I wasn’t feeling the usual motivation or clarity. Instead, I was overwhelmed by a strange sense of nihilism. A feeling I hadn’t felt before.
And honestly, I’m still not feeling all that great as I write this.
Maybe it’s the fact that the LA wildfires destroyed the homes of family and friends. Or the close family member currently in the ICU with a terrible disease.
Or maybe it’s because it’s been exactly three years since I quit my job to “chase my dreams,” only to realize there’s no ultimate destination — just a never-ending (bumpy) road.
Yet, in the middle of all this, there are these moments.
Moments where I step outside my head.
Moments of pure gratitude for simply being alive.
Moments where money, possessions, or status feel irrelevant.
And in those moments, I begin to see what it’s all about.
I believe in a higher power. This world is too nuanced for God not to exist. And from what I’ve understood from different spiritual teachings, we were made in God’s image.
And if God created all that exists, doesn’t that make us creators too?
When I think back on the moments of pure joy last year — those rare times when anxiety and sadness seemed to disappear — they all had one thing in common: I was creating something that truly mattered to me.
Creating a video. Writing a blog post. Crafting this newsletter. Making a new recipe. Rearranging my furniture. Creating a new friendship.
It started to click: the purpose is to realize the higher power within you and create from that place.
To create what’s in your heart, led by faith.
To make something with love, even if it has no audience, no paycheck, no accolades.
To create because it’s simply what you were designed to do.
And then I had another realization: this is probably why I’ve always been drawn to marketing. Real marketers, at their core, are creators.
As Seth Godin would say, “we create change.”
We see the world differently — how people dream, how they decide, how they act. We create opportunities for people to become better versions of themselves, to realize the lives they want.
That’s it.
The meaning of it all is to cultivate a relationship with your higher power, to surrender yourself, and to create something true to you. When you create from that place of connection, you inspire others to do the same — to trust their own higher power and to step into their purpose as creators.
So, the next time I’m spiraling into another existential crisis, I’ll try to remember this:
Take a deep breath. Tap into the higher power. Create something today.
Thank you for continuing to read this newsletter. And welcome to the many new subscribers — somehow, this little experiment has grown quite a bit since the last edition. I promise I’ll get back to tactical marketing stuff in the next edition. But today, I felt like sharing what’s been on my mind.
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
3 CTA changes to drive more conversions
30 ways to grow your email list (for free)
How to build topical authority in SEO
Social media trends in 2025
Ad in the wild
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
The Unfair Advantages growth framework, how to build communities that drive growth, 3 CTA changes to improve conversions, and how to differentiate your product.
💭 Guess the riddle
What is easy to lift but difficult to throw?
Answer is at the bottom of this email
💌 Emails, copywriting, & psychology
30 ways to grow your email list, how to use AI (the right way) for writing, and how to design for decision making.
✍️ SEO & content marketing
How to find SEO keywords related to your products, how to build topical authority, and how to generate backlinks with link building content.
How to “hook” in 3 seconds, 20 social media trends in 2025, and the 7 levels of brand engagement
🧠 Food for thought
📣 Ad from the past
McDonald’s ad from 2018. Now I’m hungry…
💻 Website of the week
🏝 Cool marketing jobs
Okay, that's it for now ❤️. See you next Tuesday!
What did you think of this newsletter? |
“We cannot escape fear. We can only transform it into a companion that accompanies us on all our exciting adventures… Take a risk a day — one small or bold stroke that will make you feel great once you have done it.” — Susan Jeffers
Riddle answer: A feather.