🧠 Try this right now

Hey 👋

You’re about to walk away with something you can try and implement today.

I’m going to show you not one, but two of my secret tactics as a content marketer.

If you have a website that currently ranks for some keywords in Google, or you’re thinking about how to rank for certain keywords on your own website, this part of the newsletter is for you.

If you already have a website getting traffic from Google, copy this:

^(how|why|what|when|where|who|which|can|does|do|is|are|was|will|should)\b

Now go to your Google Search Console. Click on “Search results” [1], then click on “Add filter” [2], select “Custom (regex)” in in the dropdown [3], and paste what you just copied into the search box [4].

Then, press apply.

Now, make sure you check “Average position” so you can see the ranking position of each query.

Now, you’ll see a list of search queries, based on the custom (regex) filter, that your website ranks for. Now, filter them by the worst average position by clicking on it.

This will now show you a list of keywords you can use to generate new content ideas. These keywords are most likely ones you can rank well for if you create a well optimized page targeting the exact keyword.

For example, there’s a keyword on “how accurate is semrush”.

I would have never thought about this keyword during my regular keyword research processes using a premium SEO tool.

Let’s take a look at this keyword.

Over 700 searches a month globally, and it’s super easy to rank for (especially because it was found using my own Google Search Console data).

Now, you’re probably thinking okay this only works if you already have a lot of content on your website. And yes. But…

… Even if you have no content yet, and you are thinking about investing in SEO, this next part will also apply to you.

Search any keyword you want to rank for (in an incognito or private window). In this case, I’m going to continue with the keyword I found above.

I’m going to ignore the Reddit result and copy the link of the “first” ranking article.

Next, go to ChatGPT.

(This part is straight from one of many strategies in my course, you’re welcome.)

Copy and paste this into ChatGPT:

Fetch content from [ENTER YOUR URL] and analyze the user intent of its content. I want you to tell me:
1) Content format (options are: blog post, guide, landing page, service page, category page, product page, homepage)
2) Content Length
3) Detail amount (score this out of 10, where 10 is very detailed and 1 is not detailed).
4) Search intent (options: informational, transactional, commercial investigation, navigational)
5) The heading structure
6) How much rich media is used (this includes images, tables, videos, etc).

Make sure to replace where it says ENTER YOUR URL in the brackets to the article you just copied from Google search.

Hit enter.

Now we have a detailed analysis of what this page is.

We can see it’s a blog post, the page type we should also create to rank high for this term. We can also see the page outline, some other information, and we can see a detailed amount of 8/10.

Now, let’s try to beat this article.

Type in: Create an outline for an article that competes with this one, targeting the keyword “ENTER YOUR KEYWORD“ and with a detail amount of 9/10.

Hit enter.

Now we have a comprehensive outline for an article we can write that has a good chance of outranking the current top article for this keyword!

Of course, make sure to double check and add anything as needed. And don’t use AI to write the actual content, make sure it’s real human writing.

That’s it!

No fancy SEO tools.

If you want to learn more about all of my content marketing and SEO strategies, I’m currently accepting students!

The early bird discount ends in 24 hours.

👉 Get Access Now

With that, let's get into what we have in store this week (lots of good stuff):

• Marketing news from the past week

• How Stripe crafts quality products

• 9 of the best B2B copywriting examples

• Implementing calls to action in blog posts

• 90% of brands make these 5 BFCM ads mistakes

• Ad of the week

• Website of the week

• Cool marketing jobs

• And much more

🗞 In the news

• Apple Intelligence rollout starts today – how will marketers use the new AI features?

• Meta releases an ‘open’ version of Google’s podcast generator

• Google Search Console performance report bug causes panic

• Perplexity faces new legal pressure even as it attempts to win over publishers and advertisers

• Google rolls out AI-powered updates to performance max campaigns

🚀 All things growth & product

A simple growth strategy, using mini tools for product adoption, how Stripe crafts quality products, and the DNA of a great pricing page.

💌 Emails, copywriting, & psychology

9 best email subject line examples, a guide to persuasive copywriting, 8 best B2B copywriting examples, the psychology behind McDonald’s $2B self-service kiosks, and understanding neural synchrony.

✍️ SEO & content marketing

60 online business directories to help with local SEO, use case for using ChatGPT for SEO, and 8 call to action examples in blog posts.

🤳 Ads, social media, & branding

5 BFCM ad mistakes to avoid this year, 9 LinkedIn selling tactics for SaaS companies, how social media managers make, and did Apple’s brand advertising lead to brand growth?

📣 Ad of the week

💻 Website of the week

🏝 Cool marketing jobs

• Social Media Intern @ The Volume

• Lifecycle Marketing Manager @ Earnest

• Partnership Growth Manager @ DigitalOcean

• Senior Growth Marketing Manager @ Airbnb

• Director, Brand Marketing @ Wpromote

Okay, that's it for now 💛. See you next Tuesday!

“The world is full of magic things, patiently waiting for our senses to grow sharper.” — W.B. Yeats

Riddle answer: She was told she needed a personal brand.