9/20/2022

Author

Marketer Milk
September 20, 2022

Hey 👋

It's not about growth at all costs anymore.

The startup scene, especially in tech, is shifting from "growth at all costs" to "sustainable growth."

Here are some things smart marketing teams are doing right now:

  1. Investing in improving conversion rates, not just driving more demand

  2. Analyzing CAC per channel and allocating more resources to sustainable programs

  3. Launching new programs iteratively

  4. Designing an operating cadence around quarterly OKRs and weekly growth and GTM meetings

It's an exciting time to be a marketer.

A mindset shift in how marketers think about growth usually only happens once a decade, and right now is the time to see things from a new perspective.

If you want to learn more about how CMOs are thinking about growth this year, check out the article in the growth section of this newsletter.

With that, let’s get into what we have in store this week:

  • Marketing news from the past week

  • The CMOs guide to profitable growth

  • How to 10x your email list

  • How to think about video and SEO

  • Crash course in marketing goal setting

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth

The CMOs guide to profitable growth

Growth at all costs is no longer being rewarded by investors. Now all CMOs and executives must deliver profitable growth.

https://blog.mutinyhq.com/cmo-profitable-growth?ref=marketermilk

Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups

In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane.

https://review.firstround.com/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups?ref=marketermilk

What Is a Modern Data Stack for Growth?

Learn why every company needs a data stack to fuel growth and how to build one with purpose-built technologies.

https://amplitude.com/blog/modern-data-stack/?ref=marketermilk

Ad Relevance Diagnostics

What are they and why do they matter?

https://theadnerds.substack.com/p/ad-relevance-diagnostics/?ref=marketermilk

💭 Guess the riddle

What can you hold in your right hand, but never in your left hand?

Answer is at the bottom of this email

✍️ Content, emails, & PR

Experts Share How to Get Episodic Content Right

Episodic content can motivate your audience to keep coming back. Here are some foundational ideas to get started – Content Marketing Institute

https://contentmarketinginstitute.com/2021/07/how-episodic-content-right/?ref=marketermilk

10x your email list

Hint: super magnets

https://carbonated.substack.com/p/10x-your-email-list/?ref=marketermilk

Three Metrics for Measuring PR Campaign and Marcomms Success

For some PR agencies, a high volume of media engagement is the most important consideration when handling PR measurement. Learn how to accurately measure PR success.

https://www.marketingprofs.com/articles/2021/45264/three-metrics-for-measuring-pr-campaign-and-marcomms-success/?ref=marketermilk

⚙️ SEO (search engine optimization)

How to think about video and SEO

In this article, I explain how videos can help organic visibility and dispel common myths.

https://www.kevin-indig.com/how-to-think-about-video-and-seo/?ref=marketermilk

Subdomain vs. Subdirectory: Let's Settle This SEO Debate

Subdomain vs. subdirectory is a HUGE SEO debate. Here's the evidence you need to explain to your in-house or agency partner.

https://seofortherestofus.org/seo/subdomain-vs-subdirectory/?ref=marketermilk

3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO - MarketingSyrup

SEO filters are so powerful in eCommerce - however here are 3 gut-wrenching lessons I learned as an enterprise in-house SEO.

https://marketingsyrup.com/3-gut-wrenching-seo-filters-lessons-from-an-enterprise-in-house-seo/?ref=marketermilk

🧠 Extra marketing stuff

Crash Course in Marketing Goal Setting

Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.

https://mkt1.substack.com/p/goals?ref=marketermilk

Wes Kao — Brand vs. Performance Marketing Spectrum

There are few philosophical stances that will influence everything about your marketing thereafter. Deciding to prioritize brand versus performance is one of those things. I call this the Law of Brand vs Performance Marketing. It states: All marketing activities are a trade-off between immedia

https://www.weskao.com/blog/brand-marketing-vs-performance-marketing/?ref=marketermilk

72 Marketing Definitions - Heidi Cohen

Use these 72 Marketing Definitions from experts and professionals with years of experience. Includes links and other useful information.

https://heidicohen.com/marketing-definition/?ref=marketermilk

Why Do Product Marketers Get Paid More Than Content Marketers?

https://www.superpath.co/blog/product-marketers-content-marketers-pay/?ref=marketermilk

📣 Ad from the past

Sears home ad 1934

Modern home ad in a 1934 Sears catalog.

Cheaper than the new iPhone 💀.

💻 Website of the week

Logo To Use - Free high-quality Logos

Logo to Use aims to help designers spare time and effort by easily finding and using a fake logo. Cool high-quality logos, black, white, or colored all for free.

https://www.logotouse.com/

🏝 Cool marketing jobs

Okay, that's it for now 💜. See you next Tuesday!

Bye

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"Ask yourself on a regular basis what you would do if you weren't too selfish or too afraid." - Julia Cameron

Riddle answer: Your left hand