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- The 2 marketing questions
The 2 marketing questions
Being a marketer is hard.
What makes it hard is that, by default, no one cares about you or your brand.
Your job is to get people to trust you.
But that’s not even the starting point.
First, you have to make sure people are listening.
I’ve come to realize that marketing is about asking yourself two key questions:
How do I get someone’s attention?
How do I get them to care once I have their attention?
The first is the science of driving traffic — whether through ads, SEO, partnerships, affiliates, email, or social media.
It’s the megaphone you use to make yourself known.
If you can do this well, you can go far — especially at a company that already has product-market fit and repeat customers.
But real career magic happens when you master the second question: getting people to care.
This is where the art of storytelling, copywriting, and marketing psychology come into play.
Because here’s the truth: people only care about what you can do for them.
Not fully internalizing this has led to some of my worst-performing campaigns.
Too focused on my own credentials, what I’ve done, why I’m qualified, why you should listen to me.
Me, me, me. I, I, I.
A recipe for failure.
Marketing is about being selfless — showing people how they benefit, how they achieve transformation with what you offer.
So I have a question for you:
Which are you currently struggling with? |
In the next few editions, I’ll be shifting what we talk about based on the poll above.
It won’t just be the tactical (the how). We’ll also go over the strategy (the why).
I’ll show you how to grow your marketing career, climb the ladder, and develop the skills to build your own projects — something I believe all marketers should do.
It’s about to get really exciting.
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
How to pick your first marketing channel
A guide to writing well
A blog layout for increased conversions
How to build a brand customers want
Ad in the wild
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
How to pick your first marketing channel, why people don’t upgrade to paid, a free B2B messaging course, and the impact PMM’s have on product success.
💭 Guess the riddle
Why did Cookie Monster apply for a marketing job?
Answer is at the bottom of this email
💌 Email marketing & copywriting
A guide to creating accessible emails, how to persuade skeptical people, and a full guide to writing well.
✍️ SEO & content marketing
An study of over 7 million sessions from AI traffic, creating content that does more, and a blog layout template for increased conversions.
How Ramp spends over $400K/month on PPC, a guide to B2B paid media, the three-hour brand sprint, and how to make your brand something customers want.
🧠 Something to ponder
📣 Ad in the wild
Hinge ad campaign from 2024
Spotted an ad in the wild that caught your eye? Reply to this email with the ad and your @ for credit to get it featured!
💻 Website of the week
🏝 Cool marketing jobs
Okay, that's it for now 💛. See you next Tuesday!
What did you think of this newsletter? |
“It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.” — Seneca
Riddle answer: He heard they were tracking cookies.