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How we started growing
Hi 🤓
Welcome back to a new edition of the Marketer Milk newsletter! We've had a lot of new subscribers since the last edition, so hello if you're new! 👋
Last edition, we talked about how it's important to take a minimalist approach to your marketing and focus on becoming a master of one, maybe two, channels.
A lot of marketers make the mistake of trying to dominate as many acquisition channels as possible — PPC ads, SEO, sponsorships, display ads, Facebook ads, and the list goes on.
But as a marketer, it's important to avoid shiny object syndrome and focus on becoming the best in just 1-2 channels.
A jack of all trades is a master of none.
That's what we decide to do when we started this newsletter.
We studied how other newsletters were growing and saw that they where using social media, sponsorships, and paid ads to grow.
But we decided to play the long game and go after what we know best — SEO.
Within a few months, we were able grow rapidly with SEO content and do the same for a handful of our clients (we have 1 spot open for SEO + content services: apply here).
You can check out our guide on how we did this with SEO blog posts.
But what's crazy is how Monday.com took this same approach and scaled to 1.4M visitors a month using just blog posts.
Monday.com became a master of just 1-2 channels — paid and SEO. They scaled brand awareness with paid and then built an SEO MOAT to become more defensible against other project management tools.
If you want to learn more about Monday.com's strategy, there's a great article in the Growth section of this newsletter that you should definitely check out.
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
How Monday.com wrote 1,000 articles in 12 months
The ultimate SaaS content marketing guide
How to measure topical authority
19 Facebook ads to learn from
Ad from the past
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
How Monday.com wrote 1,000 articles in 12 months, building a $100M ARR framework, 7 ecommerce retention strategies, and defining the role of product marketing.
💭 Guess the riddle
A woman was born in 1975 and died in 1975. At the time of her death she was 22 years old. How is this possible?
Answer is at the bottom of this email
✍️ Content & email
The ultimate guide to SaaS content marketing, how to measure content performance, and tips for SaaS email marketers.
⚙️ SEO & SEM
How to measure topical authority, internal linking best practices, how branding can impact SEO, and how to lower average cost per click.
🧠 Extra stuff
The psychology of pain in marketing, 19 Facebook ads to learn from, and 7 ways to increase your odds of getting promoted.
Getting a promotion is like eating a huge burrito: it’s a lot of work, it’s unclear how it works on the inside, it feels great for a bit, but then you wonder why you did this to yourself.
Knowing all that, we all still want it.
— Lenny Rachitsky (@lennysan)
4:50 PM • Feb 1, 2022
📣 Ad from the past
McDonald's speaking to their target customer back in 1975. 🍔 🍟 🥤
💻 Website of the week
🏝 Cool marketing jobs
Okay, that's it for now 💙. See you next Tuesday!
What did you think of this newsletter? |
“All too often, it is audacity and not talent that moves an artist to center stage.” — Julia Cameron
Riddle answer: The hospital room number she was born in was "1975"