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When Pricing, Value Proposition, and Acquisition Channels Collide for Success (or Failure)

Winning formula for long-term growth.

Setting goals is hard. At Pinterest, we've learned a lot about how to set the right goals for growth. This post highlights some mistakes, and what we do today.

A funny thing can happen with startups. Sometimes, the reasons customers love the product end up not being the same reasons that the founder wants them to love the product. This may sound bad or scary, but it’s not. It’s … Continue reading →

Templates are the atomic unit of your content strategy. Blog posts are the organization layer.

Learn how successful content strategies have a unique center of gravity, and explore three examples of real-life strategies to gain valuable insights.

"This is often where the best, most powerful brand experiences are found, at the intersection between the promise of the brand, the needs of the customer, and the initiative of colleagues."

78%+ of your audience don’t open marketing emails. Find out how you can improve your email open rate.

Musings, tips, and interviews from inside the AI industry.

SEO blog writing is a powerful marketing skill to have. Learn all the 8 steps for how to write SEO blog posts that rank on the first page of Google.

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my products. Combining product analytics and user interviews for product development is

What is the AARRR framework? The AARRR framework, also known as "pirate metrics" or the AARRR funnel, is a classic framework for understanding…

Everything you create online has to have value for the user if you want them to engage with it. This is most important when you are asking visitors to give you something in exchange for content. Whether your paywall asks for direct payment or just an exchange, such as pay with a tweet, the...

“Are you someone who has a clear, long-term career goal in mind, or do you tend to be more opportunistic about the jobs that come your way?’ This is a big, intimidating question! But it’s been such a useful way to learn more about the people on my team that I try to ask it the very first time I sit down with them 1:1. (I changed jobs recently, so I’m asking this question a lot these days!)

The German army shocked the world when they beat the French army with the Blitzkrieg tactic. Here's how to use it to beat bigger competitors.

Hi, I'm Pi. I'm your personal AI, designed to be supportive, smart, and there for you anytime. Ask me for advice, for answers, or let's talk about whatever's on your mind.