🍼 Marketer Milk Weekly

A library of resources for understanding SaaS growth

How to attract an audience for your product

B2B marketing has gotten a lot more fun over the past decade. It's because how you do B2B marketing has changed a lot. Let's cover the four major shifts.

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy.

Ever wonder why companies obsess over market research? We explain what it is, it’s importance, and how it can be used to blow the competition out of the water.

We interviewed the top 1% product marketers from companies like Gong, Privy and Highspot for advice around marketing's most in-demand role.

How to Discover ‘Why Buy Now’ Instructions This worksheet includes step-by-step guidance to find your Why Buy Now? The objective is to understand a customer’s perception of two opposing forces: Urgent Business NeedANDCurrent Solutions Don’t Work The more urgent the business need is and the les...

Manage clients, projects, and finances, all in Notion.

Backlinks aren't the only reason for guest posting. It's a chance to reach out to a new audience, expand your online community, and establish

Learning to write is learning to think, because writing is thinking. They are two peas in a powerful pod. This article goes over my writing process, focused on minimizing the activation energy to get started.

Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today. While there are a few elements that feel very much out of date, I found the book immensely valuable. It’s more a handbook than a light read and I often return to it when working on new copy projects. The seven techniques are especially helpful when brainstorming new copy approaches. Here are all key concepts you need to take away from the book:

We’ll run through twelve tips for writers that’ll help drive engagement with your readers -- and ultimately make you better at what you do.

We share the strategy behind how we grew Cognitive FX through content marketing and outranked sites like WebMD, Healthline, and more.

You may have heard the term “content marketing” before but what is it exactly?

Content remains a key element of any effective digital marketing strategy - check out these stats.

Subdomain vs. subdirectory is a HUGE SEO debate. Here's the evidence you need to explain to your in-house or agency partner.

I led a team that scaled a company’s site traffic from 150k to 1.5+ million organic sessions per year in the healthcare space. Here are…

Tracking the latest Google algorithm changes and SEO news can keep your rankings from dropping. Read on for stronger SEO in 2022!

What are they and why do they matter?

Learn about seven real app install ads found in the wild, see what they’re doing right, and find out what key techniques we can lift from them.

Want to learn how to write a high-converting Facebook ad? We share our tips on how to take advantage of the massive potential of Facebook advertising!

Here are my results after 12 days — it seems to work.

The option would enable more creative control of your Instagram profile.

It’s important to clearly distinguish between what people desire and how they fulfill them. Our desires usually remain the same, but methods of fulfillment keep changing. For example, the desire to have good oral hygiene can be fulfilled in multiple ways: toothbrushes, mouth wash, or even crunchy foods like carrots that help clean mouth as… Read More

Whether it’s your first online store or your fifth, these 21 ecommerce marketing tips and strategies will help you sell more online.

"Even within the industry, there’s a lot of disparity in opinions and theories about brand identity’s actual meaning, relevance, and configuration."

We asked 22 successful business people for their best marketing tips that don't involve the internet and this is what they said...

For some PR agencies, a high volume of media engagement is the most important consideration when handling PR measurement. Learn how to accurately measure PR success.

In our playbook on lifecycle mapping, we show you how to approach your lifecycle marketing strategies to create a more personalized customer journey.

How to make sure your website is your GTM source of truth & why you should just use Webflow

Your brand new *potential* customers aren’t yet actual customers just because they signed up for a free trial. They’re building a new habit… and it’s your job to help them through email onboarding.

Everything you create online has to have value for the user if you want them to engage with it. This is most important when you are asking visitors to give you something in exchange for content. Whether your paywall asks for direct payment or just an exchange, such as pay with a tweet, the...

A guide to avoiding burnout and establishing balance in your life—by guest author Andy Johns

A blog post explains how the greatest minds generate creative ideas. Neil Gaiman and Ed Sheeran share this approach.

If you want to be an authentic person, embrace reality. Stop trying to reach self-actualization on Maslow's hierarchy of needs.