🦖 The future for marketers

May 02, 2023

Hi 👋

Real magic happens when you take sameness and combine it with newness.

Apple took the sameness of listening to music on a portable device and combined it with a new way to store 1,000 songs in your pocket.

This is how innovation is born.

The obstacle now is how do you discover this newness? Because, in a word of AI and ChatGPT, there’s a lot of sameness.

But yet, this is also a magical time for marketers.

AI as a technology is going to be the marketers calculator. Or be it, the human calculator.

The job of the marketer becomes, how do you create newness in a world of sameness?

If marketing is about connection, this means that your job as a marketer is to communicate what you believe in.

And this concept is the reason why Marketer Milk has been silent for the past month. We can blame it on the explosive growth of our agency, but the reality is we didn’t have much to say.

In the past year, we’ve explained concepts ranging from SEO to human psychology. And if we continue to just churn out content for the sake of content we do the world a disservice. We do you a disservice.

So we pulled back.

We’ve reevaluated what this newsletter stands for and why it exists. If our goal is to help you become the best marketer you can be, creating content for “consistency” sake doesn’t have your best interest at heart.

And we think this is an important lesson for all brands and marketers.

Speak when you have something of value to say.

So this past month, we shut up. We went heads down launching experiment after experiment. And we’re working on some incredible things that will soon come to life. And, in fact, we’ve been working with GPT-4 every single day.

In the next edition, we’ll go over some ways we’ve been using ChatGPT to not only help us automate our day-to-day workflows, but to use it as a tool to create newness.

We are optimistic for the future of marketing. And we are so excited to continue showing you how it’s going to change your job as you know it.

But the other takeaway here is to learn how to take a break. Be kind to yourself. And just because you see other marketers or brands producing content on a consistent basis doesn’t mean you’re falling behind.

Following the heard will force you to create sameness.

Humans are wired to seek novelty.

So here’s to new beginnings. Here's to normalizing taking breaks to reflect on why it is you are doing the things you are doing.

Life is more than just your work.

With that, let's get into what we have in store this week (lots of good stuff):

  • Marketing news from the past week

  • Five laws of growth

  • Examples of SaaS product launch emails

  • Going from 0 to 750k/month with SEO

  • The problem with "demand gen"

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth & product

The five laws of growth, Figma's early growth days, finding product-market fit with network effects, and lessons from talking to users.

Five Laws of Growth

Non-negotiable laws for every growth function. 1️⃣ Product Market Fit (PMF), then data, then growth. Growth creates the maximum product distribution via the scientific method. This applies to brand-new companies or new products within an existing company.

https://elenaverna.substack.com/p/five-laws-of-growth?ref=marketermilk

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Conversation Series with Figma’s Early Leaders Starting November 16th

https://medium.com/craft-ventures/conversation-series-figmas-early-team-how-patience-discipline-fostered-a-killer-product-1c78584eaff2?ref=marketermilk

Finding Product/Market Fit with Network Effects

Product/market fit for products attempting to build network effects can be very hard to measure. I talk about the different types of network effects and the ways to see if you're finding product/marke

https://caseyaccidental.com/product-market-fit-network-effects/?ref=marketermilk

What we've learned about talking to users - PostHog

This post is from our Substack newsletter, Product for Engineers . It's all about helping engineers and founders build better products by learning…

https://posthog.com/blog/product-for-engineers-1?ref=marketermilk

💭 Guess the riddle

If there are three apples, and you take away two, how many do you have?

Answer is at the bottom of this email

✍️ Content and emails,

Building a blogging empire, how Exer Health 8X'ed SEO traffic, how to make webinars better, and 20 SaaS launch email examples.

Weighted Content Is an Absurdly Easy Way To Build a Blogging Empire

My complete content strategy map

https://bettermarketing.pub/weighted-content-is-an-absurdly-easy-way-to-build-a-blogging-empire-250d09a78daf?ref=marketermilk

How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market - Animalz

Exer Health and Animalz turned long sales cycles, discerning medical audiences and limited resources into 8x traffic growth. Here's how.

https://www.animalz.co/blog/healthcare-content-marketing/?ref=marketermilk

📢 Webinars Are Dead. Here's How We Make Them Better

10 free ideas to help take your webinars from bleh to brilliant

https://b2bbite.substack.com/p/webinars-are-dead?s=r?ref=marketermilk

20+ Amazing SaaS Product Launch Emails

Learn how to write a product launch email that will surely bring in your first customers. See 20+ best examples from real SaaS companies.

https://userlist.com/blog/product-launch-emails-saas/?ref=marketermilk

⚙️ SEO

SEO insights and advice for 2023, can the word "best" in titles improve traffic, programmatic SEO datasets, and an SEO case study.

10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond

Despite the current changes in the digital marketing landscape, SEO remains essential. Bolster your SEO strategy with these 10 actionable SEO insights.

https://www.searchenginejournal.com/10-strategic-seo-insights-tactical-advice-for-2023-and-beyond/480465/#close?ref=marketermilk

Can incorporating ‘the best’ into your title tag improve organic traffic?

In this week’s #SPQuiz, we asked if incorporating the keyword phrase ‘The Best’ in your title tags would help improve organic traffic.

https://www.searchpilot.com/resources/case-studies/the-best-title-tag-experiment/?ref=marketermilk

Find programmatic SEO datasets

Find interesting data to use for programmatic builds by learning to look at keywords differently.

https://ian.is/blog/find-programmatic-seo-datasets/?ref=marketermilk

🔮 Psychology

The psychology behind Loom's growth, tactics for influencing buyer behavior, and marketing with power.

The Psychology Behind Loom's Explosive Growth

Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.

https://growth.design/case-studies/loom-psychology?ref=marketermilk

Marketing Psychology: 12 Tactics for Influencing Buyer Behavior

Using marketing psychology, you can influence how people feel about your brand. This playbook covers key psychological principles to amplify your marketing.

https://www.demandcurve.com/playbooks/marketing-psychology?ref=marketermilk

Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't m…

https://seths.blog/2017/08/power-and-marketing/?ref=marketermilk

🧠 Extra stuff

WTF is strategy, the secret to a great planning process, and the future of AI developer tools.

WTF is Strategy?

What it takes to build a great company and product strategy - with lessons from Hubspot, Reforge, Facebook, Nextdoor, Patreon and Imperfect Foods

https://www.fishmanafnewsletter.com/p/what-it-takes-to-build-great-strategy?ref=marketermilk

The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite

Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time.

https://review.firstround.com/the-secret-to-a-great-planning-process-lessons-from-airbnb-and-eventbrite?ref=marketermilk

Developer Tools 2.0

Generative AI stands to change how work happens in one industry after another. But software engineering’s transformation isn’t done yet.

https://www.sequoiacap.com/article/ai-powered-developer-tools/

Dave Gerhardt on LinkedIn: The real problem with ”demand gen” is that inside of most B2B companies it… | 113 comments

The real problem with ”demand gen” is that inside of most B2B companies it means “the only marketers responsible for revenue.” - Content is off the hook… | 113 comments on LinkedIn

https://www.linkedin.com/posts/davegerhardt_the-real-problem-with-demand-gen-is-that-activity-7046473171872423936-QWIu/

📣 Ad from the past

Honeywell kitchen computer 1969

(Honeywell ad from the 1969)

Speak to your target audience.

💻 Website of the week

Page that Converts - 101+ Landing Page Copywriting & Design Examples

A curated gallery of real-world landing page copywriting examples from successful companies. Want to boost conversion, generate more leads or gain more sales? Get inspired now!

https://pagethatconverts.com/

🏝 Cool remote marketing jobs

Okay, that's it for now 💙. See you next Tuesday!

Bye

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“It takes courage… to endure the sharp pains of self discovery rather than choose to take the dull pain of unconsciousness that would last the rest of our lives.” — Marianne Williamson

Riddle answer: The two you took.