- Marketer Milk
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- 🐭 Disney's secret to making money
🐭 Disney's secret to making money
Hi there 👋
Marketing is the science and art of getting people to pay attention and feel like they should care.
Walt Disney famously said, “people spend money when and where they feel good.”
It’s easy to spend money on ads and shout in someone's face to spread awareness about your brand.
But it’s hard to get people to actually give a sh*t about what you have to say.
If you ask a friend what their favorite movie is, chances are they'll tell you a movie where they secretly see themselves as one of the main characters.
And there's a key learning it that.
People are drawn to things when they feel understood.
In order to make someone care about you, you first have to care about them (shocker!).
You hear things like branding being important in marketing today, and it's very true.
But branding is not about logos, designs, or fancy colors. It's about a message that induces a good feeling. It’s a message showing that you understand someone more than anyone else.
When it comes to ad copy, storytelling, and branding, you must be clear on what problem you're solving, who you’re solving it for, and how you’re solving it.
For example, a website builder like Squarespace solves the problem of helping people create a website. But the way you speak in your ad copy (or marketing campaign) will determine if people actually use the product or not.
If you market it to web developers, it might not do well as the product will just look like a vitamin (a nice to have that can maybe help web developers speed up the website building process).
If you market it to non-technical designers and creators, it might do better as the product will look like a painkiller (a need to have as non-technical people would not know how to create a website any other way).
So next time you're writing ad copy, or preparing a marketing campaign, ask yourself: "what is the most painful thing my target audience experiences and how does my product effectively cure that pain?" Then, make sure you communicate in a way that shows that you understand your audience better than anyone else.
This is why being your customer, over simply knowing your customer, is a major advantage when you're marketing. Nobody understands you better than yourself.
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
How to active users (and retain them)
5 questions your landing page needs to answer
High impact SEO strategies for 2024
5 marketing predictions for 2024
Ad from the past
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
How to active users and retain them, the CAC trap, notes on how Facebook ads work, and Figma’s community-led growth playbook.
💭 Guess the riddle
Why didn’t the skeleton go to the Christmas party?
Answer is at the bottom of this email
✍️ Copy, branding, & ads
5 questions your landing page copy should address, why brand designs make great product designers, why B2B startups need to focus on brand, and the top 5 ads of 2023.
⚙️ SEO & content marketing
What Google is doing to protect against commodity AI content, high impact SEO strategies for 2024, SEO tips that helped Tally scale, and how to create a landing page that converts.
🎨 Psychology & sales
The psychology behind Temu’s UX, how take-back programs can boost profits, and how to convert leads from paid ads.
🦖 Interesting stuff
Last year, I sold my DTC brand for $130M, after 12 years of hustle.
DTC is the easiest way to make your first $100K/month.
Here's the 5-step roadmap to launch your DTC brand in 30 days (bookmark for later)🧵
— Paul Goodman (@PaulGoodman24)
3:00 PM • Dec 18, 2023
📣 Ad from the past
Porsche ad from 1991. Copywriter: Tom McElligott
💻 Website of the week
🏝 Cool marketing jobs
Okay, that's it for now 💚❤️. See you next Tuesday! No edition next week, see you in the new year!
What did you think of this newsletter? |
“Look for chances to take the less-traveled roads. There are no wrong turns.” — Susan Magsamen
Riddle answer: He had no-body to go with.