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- Did you forget you?
Did you forget you?
I’ve been in a rut lately.
Maybe I’m still grieving the death of one of my favorite uncles from earlier this year.
Maybe I’m still grieving the loss of a relationship while I watch most people my age getting married or having their first child.
Maybe I’ve been too wrapped up in the news and wondering if we’re on the brink of WW3.
Or maybe I simply forgot what I’m doing with my life.
And maybe, just maybe, I’m forgetting that the grass isn’t always greener elsewhere. Or that maybe it is… but it’s actually turf and not real grass.
It’s safe to say 2025 has been a weird year for me.
But I know I’m not alone.
I look around, and I see close friends struggling with the same battles.
Analysis paralysis. Stagnation. Failed businesses. Layoffs thanks to AI. Stuck in unfulfilling jobs just to pay for things that don’t really matter in the grand scheme of things.
Maybe this is just what the human experience is. After all, there would be no such thing as “good” times if “bad” times didn’t exist too.
No such thing as clarity without confusion.
There’s beauty in pain. In the struggle. In the confusion that some seasons can bring.
It’s often in these moments that we become blind to the good all around us.
A warm shower. A healthy meal that hits the spot. Art that moves us. Simple nudges from the universe that tell us to keep going, even when we feel like we aren’t good enough.
We forget. I forget.
Last Friday, I broke a 4-day WFH slump and went to a coffee shop to change my environment. Just to see if I could reignite my love for writing and expressing myself through this beautiful technology we have.
I opened my laptop and stared at a blank Google Doc.
Nothing.
As I looked at the floor, dissociating a little, I heard someone say, “Hey! Do you work there?”
They were pointing at the sticker on my laptop that said marketer milk.
“What?” I responded, forgetting it was even there.
“That brand. A friend told me to check it out this morning. Look, it’s open on my phone right now.”
I couldn’t believe what I was hearing.
Thirty minutes later, we were deep in a conversation about marketing and growing businesses. About how more people should chase their dreams. About how important it is to listen to the part of you that keeps whispering go for it.
In that moment, I was reminded.
Reminded why I do what I do. Not for validation. Not for subscribers or clicks or “crushing it” comments on LinkedIn.
But because this newsletter, and the blog that came before it, was always just a place to express what I was excited about.
Not for views. Not for money. But to make sense of the world. To follow my curiosity. And to share that feeling with others in hopes it would spark something in them too.
On the drive home, feeling like I’d just woken up from a state of dormancy, I started reflecting on how my career has unfolded over the past decade. How the dots only made sense in hindsight.
How, on October 3, 2017, I bought the domain marketermilk.com and decided to blog about what I was learning and what I was curious about.
And how writing from my truth led to a dream job opportunity (a year later) that completely changed the trajectory of my life.
It all started with the simple courage to create. Not with any expectation of what I might receive in return. But because I could. Because we all can. That’s what we’re built for — to create, to serve, to bring something into the world that wasn’t there before.
Everything from the socks on your feet to the device you’re reading these words on all exist because someone had the courage to create.
If I could go back to my younger self, the one graduating college with no clue how life would unfold, I’d tell him:
Keep creating. No one’s going to notice at first. That’s okay. Create from a place of truth, honesty, and love for the game. Your people will find you, I promise. You will be okay. Actually, you’ll be more than okay. Just don’t be afraid to put it out there — the LinkedIn post, the blog, the video, the product. Create, and the path will illuminate on its own.
I know this edition is different.
And to all the new subscribers, thank you, I get that this might not be what you expected.
But this has always been about more than just marketing.
It’s about chasing what lights you up. It’s about putting your ideas into the world with a little courage and a lot of care. Everything I do, from content to consulting to strategy, comes from this place.
If I’ve ever left a job, dropped a client, or changed course, it’s because I felt something shift out of alignment.
So I’ll ask you the same thing I’ve been asking myself:
Are you in alignment?
Have you forgotten that you have a unique story worth telling?
Have you forgotten that if you leap, in a direction that feels right, a net always appears?
If you’ve been waiting for a sign to commit to that thing, this is one of them.
Awaken the gift God placed in you while you were still in your mother’s womb. Remind yourself who you are.
And next week, come back and I’ll have a real marketing strategy to talk about with you.
With that, let's get into what we have in store this week (lots of good stuff):
Marketing news from the past week
When growth plateaus
Using lead magnets to growth email lists
Public companies affected by AI SEO
How social media is changing
Ad from the past
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
💭 Guess the riddle
Forward, I’m what you do every day; backwards, I’m something you hate. What am I?
Answer is at the bottom of this email
💌 Email marketing, copywriting, & psychology
✍️ SEO & content marketing
🧠 Wild card
📣 Ad from the past
The classic association in copywriting, where you link your product with something iconic.
If [insert iconic thing] had [something relatable], our product would be it.
💻 Website of the week
🏝 Cool marketing jobs
Seeing an uptick in SEO related roles 👀
Okay, that's it for now 💙. See you in the next edition!
What did you think of this newsletter? |
“With courage you will dare to take risks, have the strength to be compassionate, and the wisdom to be humble. Courage is the foundation of integrity.” — Keshavan Nair
Riddle answer: Live.
🤳 Social media, branding, & paid ads