❌ ChatGPT's impact on marketing

January 17, 2023

Hey 👋

"ChatGPT is going to change the world."

Yeah, yeah.

Listen up, there are lot of opinions about ChatGPT.

Every marketing influencer is talking about it on social media.

You either hear stuff about how it's going to be a marketer's best friend, or that it's going to replace copywriters and tons of jobs.

There's a mix of excitement and fear.

But you have to remember that there's a never-ending cycle of evolution. And it shows up in different forms every few decades.

New jobs are constantly being created, while old ones die. You will never be out of a job as long as you accept evolution.

What's that saying? "Energy cannot be created or destroyed, it can only be changed from one form to another."

Replace the word "energy" with "jobs" and read that sentence again.

500 years ago, writers were scared they would lose their jobs to the printing press. But instead, the printing press became a tool to mass produce books and written content — it enhanced the work of writers.

Today, ChatGPT is showing early signs that it's not going to replace copywriters or marketers, but rather it's going to integrate with our work.

The calculator did not put math teachers out of business.

If you want to start adapting to this new technology, the best thing you can do for yourself is learn how to leverage ChatGPT. 

And you do this through prompts.

Knowing what prompts to use can help you with almost any marketing task you can think of.

Need to organize a spreadsheet of keywords by topic? Use a prompt designed specifically for that.

Need 20 different headline variations for a Google PPC ad? Use a prompt designed for that.

Need to validate a campaign idea and make sure it's "politically correct?" Use a prompt designed for that.

Point is, ChatGPT is not just for creating AI generated content. The use cases are broad.

Here's an example of how prompts can be used for SEO marketers:

So fear not, your job is not getting replaced.

But take the time to play around with ChatGPT. Next time you have a question about something you're doing at work, ask ChatGPT and see what it says.

ChatGPT is your marketing calculator. 

With that, let's get into what we have in store this week (lots of good stuff):

  • Marketing news from the past week

  • How to launch a product

  • Writing B2B content that actually drives revenue

  • 10 ecommerce trends for 2023

  • 12 different SaaS brand archetypes

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth & product

The 5 pillars of building PMF B2B products, how to use attribution models to create demand, calculating word of mouth, and how to launch a product.

The 5 pillars of building product-market fit B2B products

This five step framework can help you re-evaluate your perspective of your B2B product efforts and what to focus on next.

https://thenextweb.com/news/the-5-pillars-of-building-product-market-fit-b2b-products?ref=marketermilk

How to use better attribution models to create demand

Learn what’s wrong with attribution, why you should focus on measuring demand creation, and how it could revolutionize your marketing.

https://wynter.com/post/how-to-use-better-attribution-models-to-create-demand?ref=marketermilk

The Word of Mouth Coefficient — Reforge

Word of mouth is critical to growing a successful product. Despite its importance, it has always been hard to measure & therefore hard to influence.

https://www.reforge.com/blog/word-of-mouth-coefficient/?ref=marketermilk

Product Launches - A Visual Guide

A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges.

https://www.productmarketingalliance.com/a-visual-guide-to-product-launches/?ref=marketermilk

💭 Guess the riddle

Why did the two marketers stop dating?

Answer is at the bottom of this email

✍️ Content, email, and social media

How to write B2B content that drives sales, starting a $10k/month copywriting business, email design trends for 2023, and how to find YouTube influencers (and vet them).

How to Write B2B Content That Drives Actual Results (Not Just Vanity Metrics) | BEAM

https://www.beamcontent.co/resources/how-to-write-b2b-content-that-drives-results?ref=marketermilk

How I Started A $10K/Month Subscription-Based Copywriting Service - Starter Story

Hello! Who are you and what business did you start?Hey hey! My name is Milly Barker-DeStefano and I am the founder of heylexi, a productized service offering publish-ready copy and content on a flexible and scalable monthly subscription. I’ve been a part-time freelance writer since I wa...

https://www.starterstory.com/stories/heylexi?ref=marketermilk

2023 Email Design Trends

This year, Nick Jarrett, one of Iterable’s resident brand designers, was asked to give his perspective on the email design trends for 2023.

https://iterable.com/blog/2023-email-design-trends/?ref=marketermilk

10 Proven Ways To Find YouTube Influencers (& How To Vet Them)

YouTube has a huge potential to put your brand in front of millions of people. Here are 10 ways to find YouTube influencers to collaborate with your brand.

https://www.modash.io/blog/how-to-find-youtube-influencers?ref=marketermilk

⚙️ SEO

A peak at WebMD's $128M SEO playbook, adding schema attributes to improve organic traffic, the ultimate SEO checklist, and the SEO tech stack.

Steal WebMD’s EAT SEO Playbook Worth $128M

https://foundationinc.co/lab/steal-webmds-eat-seo-playbook-worth-128m/?ref=marketermilk

Does adding the ‘dateModified’ attribute to schema improve organic traffic?

This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Here’s what they thought: Most of our Twitter following thought this test wouldn’t have an impact on traffic that we’d be able to detect. Around a quarter thought it would be positive, and only a handful of people thought it would have a detrimental impact.

https://www.searchpilot.com/resources/case-studies/does-adding-datemodified-schema-improve-organic-traffic/?ref=marketermilk

SEO Checklist: 41 Tips to Optimize Your Website

Our free SEO checklist is a step-by-step guide that can help you optimize your site and boost your rankings.

https://www.semrush.com/blog/seo-checklist/

🛍️ Paid ads & ecommerce

How to split test with ads, 10 standout Meta ecommerce ads, and ecommerce trends to look out for in 2023.

Performance and testing split – how to do it right? | Ladder.io Blog

There will always be a need for growth. The size and market value of your business don’t matter here, as there always will be a place to improve somet...

https://ladder.io/blog/performance-testing?ref=marketermilk

10 Stand Out eCommerce Meta Advertising Examples I eComOne

Browse through 10 stand out eCommerce Meta examples. Find motivation and inspiration to transform your eCommerce Ads

https://www.ecomone.com/news/10-stand-out-ecommerce-meta-advertising-examples?ref=marketermilk

Top 10 E-commerce Trends to Look out for in 2023

A new year brings new trends, adapt early to stand out

https://bettermarketing.pub/top-10-e-commerce-trends-to-look-out-for-in-2023-96aadfd039c8?ref=marketermilk

🧠 Extra stuff

The 12 brand archetypes in SaaS, a look back at marketing campaigns in 2022, and a poll about trustworthiness of AI generated content.

The 12 Brand Archetypes: How Different SaaS Brands Make Us Feel

Learn about the 12 different brand archetypes and how real-world SaaS brands use them in marketing.

https://userlist.com/blog/brand-archetypes-saas/?ref=marketermilk

The good, the bad, and the ugly of 2022 marketing campaigns

It's that time of the year. We reflect on the best and worst marketing campaigns of 2022, from funny to downright embarrassing.

https://sopro.io/added-value/blog/the-good-the-bad-and-the-ugly-of-2022-marketing-campaigns/?ref=marketermilk

📣 Ad from the past

Wuzzle ad from 1985

(Wuzzles ad from 1985)

Something about rhymes... 🧠

RIP Wuzzles, hello Squishmallows!

💻 Website of the week

No-Code Supply Co

A digital general store of hand-picked, no-code goods.

https://www.nocodesupply.co/?ref=marketermilk

🏝 Cool remote marketing jobs

Okay, that's it for now 💛. See you next Tuesday!

Hey Arnold goodbye

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