9/6/2022

Author

Marketer Milk
August 30, 2022

Hi 👋

Too many ideas, not enough execution.

It's a theme that happens with a lot of marketing teams, especially smaller ones.

Marketing teams at startups tend to lose focus when there is no process for prioritization. One popular method of prioritizing ideas is to use the ICE framework.

  • Impact: How will this effect business metrics?

  • Confidence: How sure are we that this will yield a positive outcome?

  • Effort: How easy or difficult is it to execute on this?

For each bullet point, you give it a score of 1-5.

  1. Sounds like a good idea

  2. It's worked at other companies

  3. It recently worked at another company with a similar target audience as us

  4. We have information that this works on our target audience

  5. We've tested this and received positive results

For each idea, you'll multiply each score for Impact, Confidence, and Effort — giving you an ICE score for any given idea. The idea's with the highest ICE scores should be prioritized over those with lower ICE scores.

Andrus Purde wrote a great article on this that you can check out here or in the Strategy section of this newsletter.

With that, let’s get into what we have in store this week:

  • Marketing news from the past week

  • A growth plan for SaaS startups

  • 17 tips for great copywriting

  • GA4 Data Studio SEO dashboard template

  • 15 years of startup marketing in one post

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth & product

A simple growth marketing plan for SaaS startups, giving tours of your company to fuel growth, and 17 things learned from top product marketers.

A Simple Growth Marketing Plan For SaaS Startups

Use this spreadsheet and the right questions to not fail in distributing your great product

https://bettermarketing.pub/a-simple-growth-marketing-plan-for-saas-startups-543ae2d339b2?ref=marketermilk

Give tours of your company

In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational and enjoyable.

https://tips.ariyh.com/p/give-company-tours?ref=marketermilk

17 Things We’ve Learned from Top Product Marketers

We interviewed the top 1% product marketers from companies like Gong, Privy and Highspot for advice around marketing's most in-demand role.

https://cxl.com/blog/top-product-marketers-advice/?ref=marketermilk

💭 Guess the riddle

Mary's mother had 4 children: April, may, and June were the first three. What's the name of the 4th child?

Answer is at the bottom of this email

✍️ Content & copy

Types of content marketing, 17 great copywriting tips, and 4 techniques of successful writers.

7 Best Types of Content Marketing: Create, Connect, Convert

You may have heard the term “content marketing” before but what is it exactly?

https://medium.com/digital-marketing-lab/7-best-types-of-content-marketing-create-connect-convert-7b85d9dd6971/?ref=marketermilk

17 tips for great copywriting

No filler. No wasted words. Only gold. Pound for pound the best copywriting article on the web. 17 copywriting tips. Put your feet up and enjoy.

https://marketingexamples.com/copywriting/tips?ref=marketermilk

4 Groundbreaking Techniques of Successful Writers That Rewired My Writing Brain

Here’s how to improve your writing quality.

https://bettermarketing.pub/4-groundbreaking-techniques-of-successful-writers-that-rewired-my-writing-brain-5ed606efd4a3?ref=marketermilk

⚙️ SEO (search engine optimization)

Can TikTok replace Google, a Google Analytics 4 SEO Data Studio dashboard template, and 50 SEO tools from Google.

Is TikTok Going to Replace Google?

User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now, the next step for TikTok seems to be turning into the next big search engine. What does it mean for SEOs?

https://moz.com/blog/is-tiktok-the-new-google?ref=marketermilk

Google SEO Tools: 50 Tools From Google For SEO Analysis

Here is the list of 50 Google SEO tools that will are necessary when doing any type of SEO analysis or an SEO audit.

https://seosly.com/google-seo-tools/?ref=marketermilk

🧠 Strategy, branding, & career

15 years of startup marketing in one post, how to generate ideas, how to think about a rebrand, and a marketer's journey toward becoming more quantitative.

15 years of startup marketing in one post, or how ideas are useless |

https://purde.net/2021/08/15-years-of-startup-marketing-ideas-are-useless/?ref=marketermilk

Creativity faucet: How to be more creative

A blog post explains how the greatest minds generate creative ideas. Neil Gaiman and Ed Sheeran share this approach.

https://www.julian.com/blog/creativity-faucet/?ref=marketermilk

Will the Rebrand Be Cosmetic or Holistic?

"But while all rebranding allows for cosmetic change, few produce something more substantive, real, and honest."

https://www.brandingmag.com/scott-couvillon/will-the-rebrand-be-cosmetic-or-holistic/?ref=marketermilk

My Journey Toward Becoming A More Quantitative Marketer — Your Content Career Headquarters

This is a guest post by Janessa Lantz, the VP of Marketing at dbt Labs. You can connect with her on LinkedIn here . When I was looking for my second job out of college, I specifically wanted to work at a data company. I saw that marketing was becoming much more quantitative, and I wanted to k

https://superpath.co/blog/quantitative-marketer?ref=marketermilk

📣 Ad from the past

Campbell Soup ad 1972

Yes, this is a real Campbell's Soup ad from 1972. We can't believe it either.

💻 Website of the week

Swipe-Worthy » Swipe File Archive » Marketing & Copywriting Examples

The largest analyzed swipe file collection of profitable marketing & rare copywriting examples. An exclusive community for smart marketers and copywriters.

https://swiped.co/

🏝 Cool marketing jobs

Okay, that's it for now 🖤. See you next Tuesday!

Saying goodbye as car drives away

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"'Procrastination is not Laziness', I tell him. 'It is fear. Call it by its right name, and forgive yourself.'" — Julia Cameron

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