9/13/2022

Earlier, I discussed our common obsession with Product Market Fit that has led to false beliefs such as “Product Market Fit is the only thing that matters.” A byproduct of that false belief are statements such as: “We are focused on product-market fit right now. Once we have that we’ll test a bunch

Guest post by Patrick Campbell, CEO of ProfitWell

A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges.

Journalists don’t get excited about new products and features the same way an entrepreneur gets. This is because: First, a journalist gets hundreds of pitches every day and a particular product launch announcement is no different than the many hundreds of launch announcements sitting her inbox. Second, aliens visiting Earth is news but your product’s… Read More

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