8/9/2022

Author

Marketer Milk
August 09, 2022

Hi 👋

"Two quarters of negative GDP signals a recession!"

"The housing market is going to crash!"

"Here's 10 ways to recession-proof your startup!"

"The wealth transfer is coming, capitalize now or stay broke forever!"

Ugh, stop it.

It feels like we hear, and read, things like this everyday — especially on Twitter.

It's a weird time. Some people are losing their jobs due to mass layoffs, while others are losing their luggage somewhere in Europe due to a travel surge.

Sometimes things don't make sense. And that's okay.

Sometimes we forget that there is abundance in this world. There will always be another job, another way to make a living, another place to live, another marketing opportunity, another lover.

During recessions, many people forget this. They start to close themselves, panic, and fight.

But you have to remind yourself that recessions are the worst time to fight for demand. Instead, they are the best time for creating demand.

Be radically different in what you do, focus on giving people transformational outcomes, and know that there will always be people that care about what you have to say. Both in your marketing and in your day-to-day life.

There's a great article about creating demand during a recession in the growth section of this newsletter if you want to check out.

With that, let’s get into what we have in store this week:

  • Marketing news from the past week

  • 5 steps to create demand during a recession

  • What a great content brief looks like

  • The best places to find online communities

  • How Quora and Stack Overflow get 750M visitors from SEO

  • A quick guide to TikTok ads

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth & product

How Hootsuite uses GIPHY to drive 55M+ views, a guide to outbound and product-led growth, 14 bootstrapped marketing tactics, how to create demand during a recession, and the 3 pillars of product decision making.

How Hootsuite Uses GIPHY For Free Awareness (55M+ Views)

Hootsuite utilizes GIPHY as an awareness channel that accumulates nearly 5M+ views a month on autopilot. In this article I break down how they do it.

https://marketingexamined.com/blog/hootsuite-uses-giphy-for-awareness?ref=marketermilk

Your Guide To Outbound & PLG

Kyle Poyar gives tactical advice about going outbound without compromising PLG roots. Also, ClickUp and Trustpage share their outbound best practices.

https://openviewpartners.com/blog/your-guide-to-outbound-plg-how-to-accelerate-revenue-growth-without-compromising-plg/?ref=marketermilk

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

https://pod.link/aazar/episode/f68cb3178702f6c03953f8d03491a50a?ref=marketermilk

How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform

Recessions are the worst time to fight for demand. And recessions are a great time to create demand.

https://categorypirates.substack.com/p/how-to-make-money-in-a-recession?ref=marketermilk

The Three Pillars of Product Decision Making

Making great products is the outcome of making great decisions. As product builders, we base decisions on three pillars: intuition, analytics, and customer feedback.

https://www.ravi-mehta.com/product-decision-making/?ref=marketermilk

💭 Finish the sentence

Most of the camels of Saudi Arabia are imported from _______.

Answer is at the bottom of this email

✍️ Content & copy

What a great content brief looks like, and how to boost CTR with page titles and meta descriptions.

cf #14: the ABC of a great content brief

A great content brief focuses on three things: Audience, Brand, and Context.

https://contentfolks.substack.com/p/how-to-create-a-content-brief?ref=marketermilk

Page Titles & Meta Descriptions: How to Boost CTR | Grizzle

This guide will show you how to craft attention-grabbing page titles and value-driven meta descriptions that boost click-through-rates on the SERPs.

https://www.grizzle.io/blog/page-title-meta-description?ref=marketermilk

🍭 Marketing resources

Find The Best Online Communities | Hive Index

Hive Index is a directory of online communities, organized by topic, platform, and community features.

https://thehiveindex.com/?ref=marketermilk

Good Slides Reduce Complexity

Avoid slide-crimes with these 5 concepts for more effective presentations

https://newsletter.seomba.com/p/good-slides-reduce-complexity?ref=marketermilk

⚙️ SEO (search engine optimization)

How Quora and Stack Overflow get 750M visits from SEO, common ecommerce SEO issues (& how to fix them), and how to build category pages for SEO.

Blue Ocean SEO Strategy: How Quora and StackOverflow Get 750 Million Visits a Month

While marketing teams around the world struggle to get traction with rehashed blog content, sites like Quora and StackOverflow quietly generate billions of visits from user generated question and…

https://ryanberg.co/blue-ocean-seo-strategy/?ref=marketermilk

Critical & Common E-commerce SEO Issues that Need to Stop Happening (& How to Fix Them)

Let's go through the most common E-commerce SEO content and technical optimization issues and see how to fix or minimize them.

https://www.aleydasolis.com/en/search-engine-optimization/ecommerce-seo-issues-how-to-fix/?ref=marketermilk

How to Build Category Pages for SEO - Master Guide

There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that prove the opposite. What Google actually doesn’t like to rank are: “Thin” pages that offer little unique value Pages that are mostly duplicate of ... Read more

https://zyppy.com/seo/rank-category-pages/?ref=marketermilk

🤳 Paid ads & social media

A quick guide to TikTok ads, and 14 influencer marketing campaign examples.

Quick Guide to TikTok Ads

Looking to diversify your social advertising? Wondering if TikTok might do the trick but you’re not sure how to get started?

https://bettermarketing.pub/quick-guide-to-tiktok-ads-ab5c29320cd3?ref=marketermilk

14 Influencer Marketing Campaign Examples [+ Key Takeaways]

Struggling to find an idea for your next influencer marketing campaign? We've got you covered. Check out these 14 examples of hugely successful campaigns!

https://www.modash.io/blog/influencer-marketing-campaign-examples?ref=marketermilk

📣 Ad from the past

Calcupen ad

A Calcupen ad from 1976. This ad is using the famous copywriting formula known as AIDA:

  • Attention: The pen with all the answers

  • Interest: Calcupen adds, subtracts, multiplies... without ever leaving your hand

  • Desire: Finely crafted instrument in a class by itself... comes in an attractive case

  • Action: Order now by mail or call now toll-free

💻 Website of the week

Half baked ideas

Internet's best half baked app ideas at one place

https://halfbakedideas.vercel.app/

🧠 Career insights

The 10 commandments of salary negotiation

Guest post by Niya Dragova, co-founder of Candor

https://www.lennysnewsletter.com/p/negotiating-comp?ref=marketermilk

How I Became a Content Marketer Without a Marketing Background — Your Content Career Headquarters

This is a guest post by Joyce Chou, the Senior Content Lead at Demand Curve. You can connect with her on LinkedIn here .

https://superpath.co/blog/how-i-became-a-content-marketer?ref=marketermilk

How To Go From $0 To $13,085/Month In 92 days Without Any Past Experience Or Case Studies

For Aspiring Agency Owners: How To Go From $0 To $13,085/Month In 92 days Without Any Past Experience Or Case Studies Hey Leevi here and before we get into the actual sauce of this document, I’ll quickly show you some proof, just so you know that I actually did and currently do this in real l...

https://docs.google.com/document/d/1h4_50jrH_3rOWvYSaZkOi_R5ivNXhaYUOKEjlzOYPac/edit#heading=h.f8pdo3o0gmbk?ref=marketermilk

🏝 Remote marketing jobs

Check out some cool marketing job opportunities right now:

Okay, that's it for now 💛. See you next Tuesday!

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"The more we learn to operate in the world based on trust in our intuition, the stronger our channel will be and the more money we will have." — Shakti Gawain

"Finish the sentence" answer: Australia