8/30/2022

Marketer Milk
August 30, 2022

Hey there 👋

Growing a startup is almost like operating a high-performance a race car.

The Racecar Growth Framework states that "the same components that help a car drive faster are also the components of your Growth Model."

You can think of it like this:

1) Growth engine: self-sustaining growth loops that drive most of your growth
2) Fuel: The inputs that your engine needs to run
3) Lubricants: Optimizations that make the growth engine run more efficiently
4) Turbo boosts: One-off events that accelerate growth temporarily
5) Kickstarts: Ways to get your engine rolling (i.e. getting your first 1,000 users)

Within each of these components lives a set of principles, strategies, channels, and tactics for your overall growth model.

For example, your growth engine could include things like paid ads, in-product virality loops, SEO, or a sales motion. Lubricants can include things like CRO, retention, activation, and brand. And Turbo boosts can include things like events, co-marketing campaigns, PR, influencer posts, and more.

Thinking about growth in this framework can make it easier to understand.

There's a great article in the growth section of this newsletter about all the ways to grow your product if you want to learn more about this.

With that, let’s get into what we have in store this week:

Marketing news from the past week
All the ways to grow your product
Overcoming sales objections with content
5 reasons for impression spikes in Search Console with no clicks
Ad campaign optimization levers to improve ROAS
Ad from the past
Website of the week
Cool marketing jobs
And much more

🗞 In the news

🚀 All things growth & product

All the ways to grow your product, the real definition of growth marketing, and product marketing 101 with a Google employee.

All the ways to grow your product

Growth engines, turbo boosts, lubricants, kickstarts, and mid-stage accelerants

https://www.lennysnewsletter.com/p/all-the-ways-to-grow-your-product/?ref=marketermilk

The Real Definition of Growth Marketing — Reforge

As tech companies go all-in on growth, growth marketers are emerging as a critical component of winning growth models. But most people couldn't even tell you what growth marketing is, much less how to execute it well. In this post, we'll share our definition of growth marketing, including how it po

https://www.reforge.com/blog/the-real-definition-of-growth-marketing/?ref=marketermilk

💭 Guess the riddle

When does 11 + 3 = 2?

Answer is at the bottom of this email

✍️ Content & copy

An easy content framework, how to overcome sales objections with content, copywriting examples, and how algorithms can be killing your content.

cf #46: an EASY content framework

How to create content that is Expert, Actionable, Simple, and Yours.

https://contentfolks.substack.com/p/the-easy-framework?ref=marketermilk

13 Sales Objections You Can Overcome Easily Through Content

Learn how to uncover, affirm, and overcome objections to buying your solution.

https://newsletter.mohammedshehu.com/p/overcome-sales-objections-through-content?ref=marketermilk

Copywriting Examples - The world's best copy. In one place.

The only swipe file you’ll ever need. 330+ handpicked examples. Broken-down.

https://marketingexamples.com/inspiration/?ref=marketermilk

The Algorithm Is Killing Your Content

Three ways to make sure the algorithm is working for you and not against you

https://medium.com/swlh/the-algorithm-is-killing-your-content-d59cbbde4d1b/?ref=marketermilk

⚙️ SEO (search engine optimization)

How long SEO can take, 5 reasons for impression spikes with no clicks, and how to create a long-tail keyword strategy.

How Long Does SEO Take to Show Results?

It takes time.

https://ahrefs.com/blog/how-long-does-seo-take/?ref=marketermilk

5 Reasons for an Impression Spike in Google Search Console (With Barely Any, Or Zero Clicks)

Received a spike in impressions in Google Search Console without clicks and unsure of the reason? Here's 5 reasons for why this happens.

https://brodieclark.com/impression-spike-google-search-console/?ref=marketermilk

Long-Tail Keyword Strategy: Why & How to Target Intent for SEO

Learn the benefits of highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage.

https://www.searchenginejournal.com/seo-long-tail-keywords/204482/?ref=marketermilk

🤳 Paid ads, email marketing, & strategy

Ad campaign optimization levers to improve ROAS by 15-45%, top 10 KPIs for email marketing, and using perceptions as a marketing strategy.

Improve ROAS by +15% to +45% with 4 Ad Campaign Optimization Levers

Ad Campaign Optimizations for Strongest Performance (by Meta) | ROAS vs Normalized Effectiveness for USA eComm/DTC/DR brands So, if you are not doing it already, you should maximize your #Facebook #MediaBuying by optimizing for – in this order – the following key levers (Meta's research commissioned

https://www.linkedin.com/pulse/improve-roas-15-45-4-ad-campaign-optimization-levers-andy/?ref=marketermilk

Top 10 KPIs for Email Marketing | The Email Marketers

Email marketing can do wonders for your sales, but, and this is a big BUT, it must be done correctly to succeed. So you're going to need a way to know how to ensure you're nailing those email marketing efforts.

https://www.theemailmarketers.com/blog/kpi-for-email-marketing/?ref=marketermilk

Perceptions: Our favorite marketing strategy exercise

(Plus, the launch of our marketing job board.) Perceptions are a key ingredient in your brand story and marketing strategy, in fact we think defining perceptions is a more clarifying and actionable exercise than writing a positioning statement or developing brand values

https://mkt1.substack.com/p/perceptions-our-favorite-marketing/?ref=marketermilk

📣 Ad from the past

The first-ever Big Mac ad. Circa 1968.

💻 Website of the week

Find 374 free marketing templates and resources. Check it out here

🏝 Cool marketing jobs

Product Marketing Manager at Handshake
Growth Marketing Manager at breef.
Content Marketer at 500 Global

Okay, that's it for now 💛. See you next Tuesday!

What did you think of this newsletter?

"One does not discover new lands without consenting to lose sight of the shore for a very long time." — André Gide

Riddle answer: On a clock