- Marketer Milk
- Posts
- 8/16/2022
8/16/2022
Marketer Milk
August 16, 2022
Hi 👋
Marketing is the art of getting people to pay attention and feel like they should care.
Walt Disney famously said, “people spend money when and where they feel good.”
It’s easy to spend money on ads and shout in someone's face to spread awareness about your brand.
But it’s hard to get people to actually give a sh*t about what you have to say.
If you ask a friend what their favorite movie is, chances are they'll tell you a movie where they secretly see themselves as one of the main characters.
And there's a key learning it that. People are drawn to things when they feel understood.
In order to make someone care about you, you first have to care about them (shocker!).
You hear things like branding being important in marketing today, and it's very true.
But branding is not about logos, designs, and fancy colors. It's about a message. A message showing that you understand someone more than anyone else.
When it comes to ad copy, storytelling, and branding, you must be clear on what problem you're solving and who you’re solving it for.
For example, a website building platform solves the problem of helping people create a website. But the way you speak in your ad copy (or marketing campaign) will determine if people actually use the product or not.
If you market it to web developers, it might not do well as the product will just look like a vitamin (a nice to have that can maybe help web developers speed up the website building process).
If you market it to non-technical designers and creators, it might do better as the product will look like a painkiller (a need to have as non-technical people would not know how to create a website any other way).
So next time you're writing ad copy, or preparing a marketing campaign, ask yourself: "what is the most painful thing my target audience experiences and how does my product effectively cure that pain?" Then, make sure you communicate in a way that shows that you understand your audience better than anyone else.
This is why being your customer, over simply knowing your customer, is a major advantage when you're marketing. Nobody understands you better than yourself.
With that, let’s get into what we have in store this week:
Marketing news from the past week
Strategies to grow an infrequent product
Replacing blog thumbnails using DALL·E
The exact process to scale SEO from 0 to 200k visitors/month
How much money content marketers make
Most in-demand social media skills
Ad from the past
Website of the week
Cool marketing jobs
And much more
🗞 In the news
🚀 All things growth & product
The "fast" rise and fall of Fast, how to grow an infrequent product, how to split test product pages on Shopify, and how to avoid common case study mistakes.
💭 Finish the sentence
Over 500 hours of video footage is uploaded to YouTube every _____.
Answer is at the bottom of this email
✍️ Content & copy
Replacing blog thumbnails using DALL·E, using content velocity to dominate a niche, how much money content marketers make, and how to write a B2B blog intro.
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⚙️ SEO (search engine optimization)
A process for scaling SEO from 0 to 200k monthly visitors, how to create a keyword strategy for a new, innovative product, and how to do an SEO log file analysis.
🤳 Social media & branding
The most in-demand skills for social media managers, how Instagram suggests new content, finding an ideal social media content mix, and how to define your brand.
📣 Ad from the past
A Bacardi Rum ad from 1986. Talk about permission-less co-marketing in action.
💻 Website of the week
Mental Model Practices helps you understand the operating system that is your mind. Check it out.
🧠 Psychology
🏝 Cool marketing jobs
Okay, that's it for now 🧡. See you next Tuesday!
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"Finish the sentence" answer: minute