6/7/2022

Marketer Milk
June 07, 2022

Oh, hi there 👋

There's a trend with tech companies buying media companies.

The Hustle acquired by HubSpot. Product Hunt acquired by AngelList. Indie Hackers acquired by Stripe.

So now, tech companies are deciding to build their own media companies.

Unfortunately, there's one thing many of them get wrong (as it pertains to SEO).

When you create for Google, you have to always remember that Google's goal is to end the search journey for a user as quickly as possible.

Good: Someone searches for something on Google -> Clicks a link -> Checks out the page -> Leaves Google.

Bad: Someone searches for something on Google -> Clicks a link -> Presses the back button -> Clicks on a different link

In the case of the "bad" situation, it means that the company that created the initial page did not serve the user's search intent.

So, if you're creating for SEO, the first thing you should do is Google the keyword you're trying to target and simply observe what Google likes to show in the top results.

Is it a "how to" guide? Is it a list-style roundup? Is it a blog post? Is it a landing page? Whatever you see is what you need to create.

For example, if you wanted to target the keyword "website templates" then you better create a landing page with a wide variety of website templates. If you create a blog post titled "10 best website templates to check out," or worse, "How to create a website template," you best believe it will never see the first page of Google for the term "website templates."

So remember this, if you're investing in SEO, search intent is the number one most important thing to get right.

There's an article in this newsletter about content strategy if you want to learn more about how other content marketers are approaching their media strategy.

But before we get to that, we got some great stuff to cover this week.

Things to cover this week:

Marketing news from the past week
Growth: How acquire customers with TikTok ads
Content & copy: A guide to improving your editorial review process
SEO: A case study on the most successful affiliate website
Getting your first 1,000 followers on Twitter
Ad from the past
Website of the week
For the soul
Top marketing jobs right now

Here we go!

🗞 In the news

📈 All things growth and product

How Drift grew to 70K users, how to acquire customers with TikTok ads, and a hype-free overview of Web3 marketing.

Drift Grew 0-70K in 4 Years With This Customer Driven Approach

Here are 4 lessons on how to actually become customer driven

https://thegrowthplaybook.substack.com/p/drift-grew-0-70k-in-4-years-with?s=r?ref=marketermilk

TikTok Ads Guide: How to Acquire Customers With TikTok Advertising

Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign.

https://www.demandcurve.com/playbooks/tiktok-ads-guide?ref=marketermilk

A Hype-Free Overview of Web3 Marketing — Reforge

Web3 will do today, what social media did for brands in the early 2010s. Stay on top of the newest Web3 marketing tactics & tips with this hype-free guide.

https://www.reforge.com/blog/web3-marketing-overview/?ref=marketermilk

💭 Guess the riddle

Forwards, I am heavy. Backwards, I am not. What am I?

Answer at the bottom of this email

💌 Email marketing

How to create the perfect welcome email and a guide to effective cold email outreach.

How to engage new subscribers with the perfect welcome email | EmailOctopus

If you have a mailing list, a welcome email is a must. Learn how to write the perfect one and make a great first impression on new subscribers.

https://blog.emailoctopus.com/how-to-write-a-great-welcome-email/?ref=marketermilk

Shoot Your Shot: A Guide to Effective Cold Outreach - SparkToro

“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier this

https://sparktoro.com/blog/shoot-your-shot-a-guide-to-effective-cold-outreach/?ref=marketermilk

🍭 Marketing tools and resources

A resource with hundreds of marketing OKRs to gain inspiration from.

Goal Examples

Access over 360 goal templates to inspire and empower your team to take ownership of their goals. Including OKRs, SMART goals, and more.

https://hypercontext.com/goal-examples/marketing

✍️ Content and copywriting

An AMA with expert content marketers, a guide to improving your editorial review process, and how to write a brief for freelance writers.

Is Your Content Strategy Working? An AMA with the Experts from Knotch — Your Content Career Headquarters

Welcome to our AMA with the Knotch team! Knotch is a very cool content intelligence platform. We have... Ellen Schwartze - Sr. Director of Digital Demand Generation David Brown - SVP, Head of Strategy ...here to answer questions on content strategy.

https://superpath.co/blog/ama-with-ellen-schwartze-and-david-brown-from-knotch/?ref=marketermilk

The complete guide to improving your editorial review process - @GatherContent

A solid editorial review process ensures that you publish high-quality content. Here's how to build an effective process.

https://gathercontent.com/blog/the-complete-guide-to-improving-your-editorial-review-process/?ref=marketermilk

How To Write A Brief For Freelance Writers: A Comprehensive Guide [With Templates]

Wondering how to write a brief? It's real simple. You need to set a timer and start hashing out your goals & expectations from a content piece for a writer

https://inkandcopy.com/how-to-write-a-brief-for-freelance-writers/?ref=marketermilk

⚙️ SEO (search engine optimization)

The impact of Google's May 2022 update, a case study on one of the most successful SEO affiliate websites, a data study on CTRs in Google, and a good laugh.

The SEO Impact Of The Google May 2022 Broad Core Update

Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within 24-hours after it was fo

https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html?ref=marketermilk

Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing

Glean some valuable takeaways.

https://ahrefs.com/blog/wirecutter-seo-case-study/?ref=marketermilk

Why (almost) everything you knew about Google CTR is no longer valid - SISTRIX

Data study on CTRs in Google search results for different intents and SERPs formats. Based on over 80 million keywords and billions of results.

https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/?ref=marketermilk

When my SEO is so good that it ranks at the bottom of the first page on Google.
— JackForge.eth (@TheJackForge)
6:31 AM • Jun 5, 2022

🤳 Social media

How to get your first 1,000 Twitter followers and building a personal brand on Twitter using AI content.

How to get your first 1,000 Twitter followers

20 Twitter creators give actionable tips and show how they themselves got their first 1,000 followers.

https://ilo.so/blog/how-to-get-your-first-1000-twitter-followers/?ref=marketermilk

Can/Should You Build a Personal Brand on Twitter with AI Content?

I spent 24 hours tweeting AI generated content. This is a short write up of what happened.

https://jsvxc.com/personal-brand-content-ai/?ref=marketermilk

👩‍💻 Career tips

Lessons learned after coming back to a regular job.

Five Lessons from the First Month Back at a Regular Job

As an introvert, being back in an office after 2+ years of freelance life has its challenges. Here’s how I am managing it.

https://jrflaherty.medium.com/five-lessons-from-the-first-month-back-at-a-regular-job-74809d242108/?ref=marketermilk

📣 Ad from the past

An ad for Vive cameras back in the 1890s.

Now we know how Apple came up with the "Shot on iPhone" campaign... Guess it's not always about originality, but bringing back the old goodies that today's generation doesn't know about 🤔.

📣 Cool website of the week

Looking for your next book to read? Good Books is a website that curates some of the best books — recommended by successful people.

Good Books | Books recommended by successful people

Looking for the best books to read in 2022? Discover the best book recommendations from the world's most successful, influential and interesting people.

https://www.goodbooks.io/

🧘‍♀️ For the soul

Life's not just about marketing, you know.

Thinking in Bets: How to Make Decisions Like a Poker Player - Frontera

Thinking in bets is a decision-making framework developed by former professional poker player Annie Duke. It allows you to take luck into consideration.

https://fronterablog.com/thinking-in-bets/?ref=marketermilk

💼 Cool marketing jobs

Check out some cool marketing job opportunities right now:

Social Media Content Curator at Meta
Growth Marketing Manager at Refersion
Product Marketing Manager at Arcadia
B2B Marketing Coordinator at Hired
Content Marketing Manager at CertiK

Okay, that's it for now 🧡. See you next Tuesday!

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Riddle answer: Ton