- Marketer Milk
- Posts
- 6/21/2022
6/21/2022
Marketer Milk
June 21, 2022
What's good? 👋
"Hello Dear, we love your website! Can you include our article in your blog post?"
Disgusting. 🤮
First off, if a cold email says "dear," "sir," "madam," or "friend" run. And run quickly.
The number of cold emails we get that look like this is embarrassing.
But it's not that cold emails don't work. In fact, we think it's one of the most effective outbound marketing strategies out there today.
What most people get wrong about cold emails, especially when you're trying to get someone to take action on something, is that transactional-style emails should be based on a value exchange.
You don't just email someone asking for something without giving them anything in return. It can come off as being rude. And worse, your email can be marked as spam — hurting your deliverability rate for future emails that you send.
At Marketer Milk, we tested an outbound campaign with the goal of being featured on other publications. We sent 10 emails, had all 10 opened (you can use Mixmax to see who opened your emails), and received 6 responses.
Here's what we learned about sending good cold emails:
Make sure you're reaching out to the right person. Reaching out to the wrong person will ruin your chances of getting a response. In most cases, people won't put in the effort to connect you with the right person. Use LinkedIn to search for companies and job titles for the right people. Once you find a potential prospect, find their email via Hunter.io or VoilaNorbert.
When you reach out, put yourself in your prospect's shoes. What do you think they need help with in their job? What's something you can provide them with that will make them look good in front of their boss or manager?
Create a template... kinda. Create a general email template up to only about 70%. The other 30% should be customized to the person you are reaching out to. Avoid using outreach tools and spamming hundreds of people at once. Send one email at a time — quality over quantity.
Focus on a value exchange. For example, if you want to get a mention on another publication, show your prospect what they can do to improve their marketing. Offer them tips and an opportunity to work with you for free. This is you giving value. Then, ask for something you want (but make it a win-win situation for both parties involved).
Here's an example of what a cold email could look like if you're trying to get a backlink:
[Subject line] I can help you rank for ___
"Hey ___,
My name is ___ and I'm a ___ at ___. I'm reaching out because I found an opportunity for your website to rank for the keyword "___."
Your website has a strong domain authority and I believe that it can rank for this keyword via an SEO-optimized blog post. It could seriously improve your organic traffic if you targeted it.
If you're down, I'd love to write this blog post for you — free of charge. I've done this for some other websites and it's worked like a charm.
Here are some examples: example 1, example 2, example 3.
Let me know if you're down for me to write an article for you targeting the keyword ___. All I ask in return is that you let me mention my website somewhere in the article (I'll make sure it's a very organic mention).
Let me know if you're interested, thanks!"
Focus on helping out your prospect first, then ask for something. Brownie points if you can give them advice they can implement right away.
Okay, we hope that helps.
Let's get to our regular scheduling of curated content.
Here's what we have for this week:
Marketing news from the past week
Your guide to growth amid uncertainty
7 common headline mistakes (and how to fix them)
A resource to learn SEO for free
How to appear in Google News
An experiment to grow engagement on social by 200%
Billboard of the week
Cool website of the week
Awesome marketing job opportunities
Here we go!
🗞 In the news
📈 All things growth and product
A guide to growth amid uncertainty, building a growth framework for a $100M product, ecommerce customer retention strategies, the role of a product marketer in a startup, and the law of sh*tty click-throughs.
💭 Guess the riddle
Which word in the dictionary is always spelled incorrectly?
Answer is at the bottom of this email
✍️ Content and copy
Writing is a single-player game, the psychology behind pricing numbers, 7 common headline mistakes, and a Twitter thread on copywriting tips to increase conversions.
10 KEY copywriting formulas that will increase conversions, make your marketing effective, and make you money:
— Jeremy Moser (@jmoserr)
3:16 PM • Jun 15, 2022
🍭 Marketing tools and resources
A tool to help you rewrite sentences in a better way, and a free course about growing on Twitter.
⚙️ SEO (search engine optimization)
How to appear in Google News, how image thumbnails work in Google, and Webflow's product-led SEO strategy.
🤳 Social media & branding
A social media experiment to grow engagement by 200%, 47 sentences to gain Twitter followers, and how to use a brand strategy roadmap.
📣 Billboard(s) of the week
Airtable takes the W.
📣 Cool website of the week
Hypnogram lets you generate original images from text descriptions using AI.
💼 Cool marketing jobs
Check out some cool marketing job opportunities right now:
Head of Growth at Practicum
Lifecycle Marketing Manager at Bill.com
Social Media Strategist at Google
Product Marketing Manager at Gusto
Growth Marketing Manager at Mento
Okay, that's it for now 💙. See you next Tuesday!
If you liked this newsletter, and you're not already subscribed, consider checking out Marketer Milk!
Riddle answer: Incorrectly