6/14/2022

Marketer Milk
June 14, 2022

Hey you 👋

Last week, we talked about the importance of search intent and how Google's goal is to end the user search journey as quickly as possible.

Keeping the theme of SEO, let's talk about keyword research.

There are a lot of ways to do it, and we included an informative Twitter thread about the topic in the SEO section of this newsletter.

But, what if you're a brand new site in a competitive niche? How do you find hidden gems that other "SEO pros" can't find?

Well, one way you can do it is to use the UGC platform strategy. UGC stands for user generated content. Some examples of UGC platforms include Quora, Medium, and YouTube. All of these platforms grow because other people are creating content on them.

Some UGC platforms, like Quora, grow solely because others create content and that content ends up ranking in Google.

Often, UGC content does not rank well. Mainly because there's a lot wrong with on-page SEO optimizations on these pages. But for some topics, they do rank on the first page of Google — giving you an opportunity to outrank them.

If you can uncover UGC content that ranks on Google, you can easily write a better piece of content about the same subject and outrank the UGC page.

We actually wrote a guide on how to do this type of keyword research (along with two other strategies), and how to write SEO optimized blog posts. You can view that here.

But if you want to quickly see how it's done, check this out:

Go to your keyword research tool of choice, ours is Ahrefs.

Go to 'Site Explorer' and type in a UGC website like quora.com (1). Then, click on 'Top pages' (2). And finally, type in a topic related to what you want to write about (3).

You'll now be able to uncover some hidden keywords, with a solid amount of search volume, to start writing about.

Again, this strategy works well because UGC content is not optimized well for search engines. So if you can write a blog post targeting the exact keywords, and do a better job at explaining the topic, there's a good chance you'll outrank the UGC page.

Check out our blog post for a more in-depth guide on this.

Okay, back to our regular scheduling of curated content.

Here's what we have for this week:

Marketing news from the past week
How Curated is growing to $100+ with their growth flywheel
ActiveCampaign's strategy to convert free sign-ups to paying customers
A resource to learn SEO for free
Social media trends in 2022
The only career path that will exist in the future
Ad from the past
Cool website of the week
Awesome marketing job opportunities

Let's get into it!

🗞 In the news

📈 All things growth and content

How Curated is amplifying its growth flywheel, how Google increases feature adoption, smarter ways to evaluate your marketing channels, how to get attribution right, and how to get press.

🏌️Curated

+ the secret sauce behind Curated's growth flywheel

https://consumerstartups.substack.com/p/curated?s=r?ref=marketermilk

Google: How to increase feature adoption the right way

This case study shows you Google's feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

https://growth.design/case-studies/google-feature-adoption/?ref=marketermilk

Smarter ways to evaluate your marketing channels

Do you have content problem, or channel problem?

https://evanfabio.substack.com/p/a-better-way-to-evaluate-your-marketing?s=r?ref=marketermilk

How to Get Attribution Right: The Minimum Data Requirements For SaaS

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, I’ll show how I helped a SaaS company set up their marketing and revenue attribution.

https://galiza.substack.com/p/how-to-get-attribution-right-the?s=r?ref=marketermilk

A crash course in getting press and building links

Carrie Rose is the co-founder of Rise at Seven, a creative SEO agency. Over the last year I’ve been consistently blown away by how easy she makes getting press look. And it’s not press for press's sake. The reward is high quality backlinks which help her clients rank for ultra-competitive search terms.

https://marketingexamples.com/seo/digital-pr/?ref=marketermilk

💭 Guess the riddle

A racket and a ball together costs $1.10. The racket costs $1 more than the ball. How much is the ball?

Answer at the bottom of this email

💌 Email marketing

ActiveCampaign's email marketing strategy to convert free sign ups into paying customers and email marketing benchmarks for 2022.

ActiveCampaign's Email Marketing Strategy

Here's their 4 part email marketing strategy and how it converted me to a paying customer while on free trial

https://thegrowthplaybook.substack.com/p/activecampaigns-email-marketing-strategy?s=r?ref=marketermilk

Email Marketing Benchmarks and Statistics for 2022

Check out the email marketing benchmarks report for 2022 and see where your metrics rank next to your competitors.

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/?ref=marketermilk

🍭 Marketing tools and resources

A free resource to learn SEO.

A Roadmap to Learn SEO w/ Free Guides & Tools | #LearningSEO

Do you want to start or expand your SEO learning process? Take a look at this SEO learning roadmap w/ free guides, tips, resources and tools. Start Learning Now!

https://learningseo.io/

⚙️ SEO (search engine optimization)

How to adjust your SEO marketing strategy as you grow and five ways to grow through SEO without content marketing.

How to adjust your SEO marketing strategy as your business grows | Webflow Blog

Looking to invest more in your SEO marketing strategy but don’t know where to start? Check out our guide on how to adjust your SEO strategy as you grow.

https://webflow.com/blog/seo-marketing-strategy/?ref=marketermilk

Five Ways to Grow Through SEO That Are Not Content Marketing

How brands like Shopify, TripAdvisor, Veed generate quality organic search traffic

https://galiza.substack.com/p/five-ways-to-grow-through-seo-that?s=r?ref=marketermilk

This is the literal step-by-step process I use for #keywordresearch and to determine what to write about next on my sites.
For this you'll need
✅ @ahrefs
✅ Google Sheets
✅ A small bit of Python (my script + instructions are provided below)
#nichesites#seo#contentsites
🧵🪡
— Shane 📈🚀 (@shanejones)
7:57 AM • Jun 2, 2022

🤳 Social media

Social media trends for 2022 and learnings from boosting a TikTok video.

Social Media Trends for 2022 and Beyond

Explore social media trends for 2022 and beyond with data from the latest Sprout Social Index, based on surveys of over 2,000 consumers and 1,000 marketers.

https://sproutsocial.com/insights/index/

Just paid to boost this TikTok since it saw great organic traction.
Will post the learnings & results in this thread:
🧵👇 http
— Justin Moore | Sponsorship Coach (@justinmooretfam)
12:41 AM • May 16, 2022

👩‍💻 Career tips

The one career path that may come in the future and how to start freelancing in 2022.

There Will Only Be 1 Career Path In The Future - Dan Koe

In the future, there will only be one career path to take. The career path of You.

https://thedankoe.com/the-future-of-work-will-be-play/?ref=marketermilk

How to Start Freelancing in 2022 (With No Experience) - Freelance Magic

Looking to start your own freelance business in 2022? Here’s everything you need to know (free guide inside).

https://freelancemagic.co/2022/03/31/how-to-start-freelancing-in-2022/?ref=marketermilk

📣 Ad from the past

A Chrysler ad from 1963.

An image of something that looks expensive, followed by a headline that doesn't seem expensive. Surprise is such a powerful marketing tool because it turbocharges our emotions (source). Guess this what clickbait looked like when our parents were kids lol.

📣 Cool website of the week

Thinking about leveraging your marketing smarts to start your own business? Starter Story has a wide range of case studies to inspire your journey.

Starter Story: Learn How People Are Starting Successful Businesses

Starter Story interviews successful entrepreneurs and shares the stories behind their businesses. In each interview, we ask how they got started, how they grew, and how they run their business today.

https://www.starterstory.com/

🧘‍♀️ For the soul

Life's not just about marketing, you know.

4 loops that cause creative struggle – Janis Ozolins

https://ozolinsjanis.com/4loops/?ref=marketermilk

💼 Cool marketing jobs

Check out some cool marketing job opportunities right now:

Product Marketing Manager at Figma
Head of Growth at Contentfly
Editorial Lead at BuzzFeed
SEO Manager at Guitar Center
Content Marketing Manager at WooCommerce

Okay, that's it for now 💜. See you next Tuesday!

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Riddle answer: $0.05