5/31/2022

Author

Marketer Milk
June 01, 2022

👋 Hey you

MooOoOoove over, we got a new logo.

Sorry, that was offensive to Clicky the Cow. What we meant to say was...

Welcome back to Marketer Milk — your place to become an informed marketer! 😏

Before we get into today's edition, can we talk about donkey's for a sec?

How do you get a donkey to move?

You either give it a slap on the heinie or you dangle a carrot in its face.

The idea is that people generally take action when they're either trying to move away from pain or move towards pleasure.

(Not saying people are donkeys.)

In the ad example towards the bottom of this email, think about which emotion is being triggered. Do you think it's moving away from pain or moving towards pleasure?

But before you scroll down to the bottom, check out what we have in store this week (there's a lot of good stuff here).

Things to cover this week:

  • Marketing news from the past week

  • Growth: How LinkedIn increased notification opt-in rates by 500%

  • Marketing tools and resources

  • Content & copy: What makes you a pro writer

  • SEO: Airbnb's SEO mistake

  • Influencer marketing 2.0

  • Ad from the past

  • Website of the week

  • For the soul

  • Top marketing jobs right now

Side note: Your intelligence is showing 😉

Here we go!

🗞 In the news

📈 All things growth and product

How LinkedIn increased their notification opt-in rate, how product marketers can create customer presentations, and a video about growth for startups.

How Linkedin Increased Notification Opt-in Rates by 500%

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

https://growth.design/case-studies/linkedin-retention-triggers/?ref=marketermilk

Customer presentations

A former SaaS marketing and sales leader from Okta, Citrix, and Microsoft shares the seven critical slides for a B2B customer presentation.

https://www.field-guide.unusual.vc/field-guide-enterprise/messaging-customer-meeting-deck/?ref=marketermilk

💭 Did you know?

Years ago, Hulk Hogan missed a call from his agent to sponsor a new indoor grill. The agent then called their other client, George Foreman, for the deal. George earned nearly $500 million from marketing the grill.

📢 Advertising

Proven tactics for creating successful podcast ads, DOOH adoption in advertising, and the pros and cons of sponsoring your content.

5 Proven Tactics for Creating Successful Podcast Ads

https://www.sxmmedia.com/insights/5-proven-tactics-for-creating-successful-podcast-ads/?ref=marketermilk

How the death of the cookie will give rise to wider DOOH adoption

It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. The announcement sent shock-waves through the advertising community, leaving brands and agencies searching for answers...

https://www.thedrum.com/profile/hivestack/news/how-the-death-of-the-cookie-will-give-rise-to-wider-dooh-adoption/?ref=marketermilk

Sponsored content for publishers: Revenue saviour or reputational risk?

Sponsored content for publishers: Native content is a growing revenue area for publishers, but does it corrupt journalism and are readers being duped?

https://pressgazette.co.uk/sponsored-content-native-advertising/?ref=marketermilk

🍭 Marketing tools and resources

Discover real landing pages and reverse engineer what they're doing to improve yours.

Land-book - website design inspiration gallery

Find the best hand-picked website design inspiration. We’re a curated web design gallery for Creatives, updated daily.

https://land-book.com/?ref=marketermilk

Sharethrough Native Ad Headline Analyzer

I just used @Sharethrough's native ad headline analyzer to write a better headline. How does your headline perform? #nativeadoptimization #NAO

https://headlines.sharethrough.com/

✍️ Content and copywriting

Creating your content marketing plan and what makes a pro writer.

How To Create Your Content Marketing Plan

In today's guide, I'm going to talk you through everything you need to know when it comes to creating a successful content marketing plan for your business. We'll be covering everything, so get ready, and let's dive in.

https://www.markettap.com/content-marketing-roadmap/?ref=marketermilk

5 Marks of a Pro Writer

For the freelancer, professionalism is just as important as writing skills

https://writingcooperative.com/5-marks-of-a-pro-writer-96bd78a6d9ed/?ref=marketermilk

⚙️ SEO for aficionados

Airbnb's new category problem with SEO, SEO split testing, and user-generated content as a ranking factor.

Airbnb’s new categories and the problem with site taxonomy

Airbnb's new categories present an opportunity to grow non-branded traffic, but unfortunately, the company misses an important step.

https://www.kevin-indig.com/airbnbs-new-categories-and-the-problem-with-site-taxonomy/?ref=marketermilk

SEO A/B Split Testing 101

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.

https://www.semrush.com/blog/seo-a-b-split-testing-101/?ref=marketermilk

Is User-Generated Content (UGC) A Google Ranking Factor?

Blog comments, ratings and reviews, tagged social posts... do they really impact your site's search rankings? Here's what you need to know.

https://www.searchenginejournal.com/ranking-factors/user-generated-content/?ref=marketermilk

🤳 Social media

How to properly market on Reddit and what influencer marketing means today.

How marketing on Reddit works (and how to do it right)

Interested in marketing on Reddit? This guide breaks down best practices and tips to help your brand make the most of the platform.

https://sproutsocial.com/insights/marketing-on-reddit/?ref=marketermilk

Influencer Marketing 2.0 🤳

Scalable UGC, Commerce Tools, and Affiliate Links

https://digitalnative.substack.com/p/influencer-marketing-20-?s=r?ref=marketermilk

👩‍💻 Career tips

Most hired marketing roles in March 2022

March’s Most Hired Marketing Roles

Email marketers and content marketers had a great March, according to MarketerHire data. Why? We asked our team for their theories.

https://marketerhire.com/blog/march-2022-hiring-trends/?ref=marketermilk

📣 Ad from the past

Ad from the past

We'd argue this is moving away from pain, which seems to be a stronger motivator compared to pleasure.

📣 Cool website of the week

Get your retro work vibes on with Project Turntable 🎉 — an awesome digital vinyl music player created by ThreeSixtyEight.

Webflow Turntable Website

Project Turntable

Yo! We’re ThreeSixtyEight, what brings you to the party?

https://projectturntable.webflow.io/

🧘‍♀️ For the soul

Life's not just about marketing, you know.

10 Simple Ways to Improve Your Self-Awareness [With Examples]

10 simple ways to improve your self-awareness immediately. Expert techniques from a professional psychologist.

https://nickwignall.com/self-awareness/

📊 Cool marketing jobs

Check out some cool marketing job opportunities right now:

Okay, that's it for now 💛. See you in the future!

Bye gif

If you liked this newsletter, and you're not already subscribed, consider checking out Marketer Milk!