5/24/2022

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.

Four ways to measure Customer Acquisition Cost

Running paid ads? Stop making these four mistakes to start running paid ads that drive real results, with Shoelace’s VP of Growth and Sales Brent Stirling for Growclass.

Compare performance metrics of your pages against each other or your competitors using Google PageSpeed Insights.

A free resource hub for marketers, communication professionals, and digital creators who want to learn how to make accessible social media content.

There’s a copycat crisis in content creation. Be honest. If you want to write a blog post that is TRULY original, this is for you.

Persuasive writing is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with.

The way to improve search is not to mimic Google, but instead to build boutique search engines that index, curate, and organize things in new ways.

A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.

If you're going up against your biggest industry competitors in SEO, here's how to compete with them using the underdog SEO strategy.

Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.

View the most popular email clients by email opens with April 2022’s email client market share, and how that affects your email marketing program.

There's demographic, psychographic, behavioral, and relationship-based segmentation—but which is best for your company? We explain each strategy in detail.

Improving email accessibility improves the customer experience for everyone, so let’s dive in with how you can create accessible content.

OKRs are one of those business ideas that are just simple enough to be dangerous. You think you understand it in a day, and you can see where your company is falling short: lacking focus and underdelivering. You see how clear, measurable goals could improve the situation. Here’s the one sentence version: You set objectives, and for each objective come up with several key results that you can measure to see if you met the objectives.

"Securing funding involves convincing investors of your vision and persuading them to buy into it – literally. This surely is a job for great branding."

Freelancing has been the topic of many career conversations lately, and for a good reason. For folks looking to work for themselves—or perhaps searching for an alternative to an in-house career trajectory— freelancing is an increasingly attractive path. And according to Superpath's Content Marketi

A complete analysis based on mixed research methods regarding the life of a social media manager. Learn from social media managers what are their daily activities, what skills you need to develop as a digital marketer, how to build successful relationships with clients, and social media performance data.

A community-curated search engine. Zero SEO BS. Just a delightful library of knowledge and insights designed for wandering, research, and thinking.

“I think I want to quit my job”, you say. “No sh*t, Sherlock!” says your friend. “You’ve been saying that for days/months/years (insert…