5/17/2022

Marketer Milk
May 17, 2022

👋 Welcome to your favorite marketing newsletter

Heyo!

Welcome back to Marketer Milk.

Exactly seven days ago, we secretly launched a brand new website as a marketing experiment. The goal was to get this website to rank in Google for a certain set of keywords in about three months. It only took us one day. And we saw a 12,500% increase in SEO traffic. We'll show you what we did in the SEO section of this newsletter.

But before you jump straight to it, we have some amazing content to share this week.

Things to cover this week:

Marketing news from the past week
Growth: Getting 2,000 subscribers from Product Hunt
Marketing goodies (templates and resources)
Content & copy: $0 is better than 'free'
SEO: A 12,500% increase in traffic in seven days
5,000 consumers talk about the future of commerce
Design: How to rewrite your homepage for conversions
Billboard of the week
For the soul
Top marketing jobs right now

Side note: If you think a friend or co-worker would enjoy this email, forward it to them! It really helps us grow so we can continue to make this newsletter better. We appreciate you 💙.

Okay, let's get in it!

🗞 In the news

📈 All things growth

Studying your most successful customers, getting 2,000 new subscribers from Product Hunt, getting tactical about subscriber churn, and building a demand generation engine.

Study your most successful customers to set your direction - Inverted Passion

Setting product and business direction is actually really simple: Study your most successful customers in detail Know why are they more successful than other customers Take those lessons and tweak your product in a way that nudges all other customers to be a bit more like the most successful ones Use your knowledge of the… Read More

https://invertedpassion.com/study-your-most-successful-customers-to-set-your-direction/?ref=marketermilk

How I got 2,000 new subscribers from Product Hunt

Last Wednesday I launched Marketing Examples to Product Hunt. It received more than 1,500 upvotes, was voted Product of the Week, and my email list zoomed from 1,300 to 3,300 in the space of 72 hours. This is the step by step account of how I did it.

https://marketingexamples.com/social/product-hunt/?ref=marketermilk

Getting Tactical About Subscriber Churn

While some subscriber churn is inevitable, there are proven strategies you can use to combat churn before it happens.

https://iterable.com/blog/getting-tactical-about-subscriber-churn/?ref=marketermilk

Using Data to Build a Demand Gen Engine and Scale Marketing + FAQs

https://www.howtosaas.com/blog/build-demand-gen-engine-faqs/?ref=marketermilk

💭 Riddle me this

What starts with an 'e' ends with an 'e' and usually contains one letter?

(Answer at the bottom of this newsletter)

🍭 Marketing goodies (resources)

A marketing budgeting template and a list of +100 successful self promotional posts on Reddit.

315. Budgeting, Part 2 [Free Budget Template] 💯

See how to run a marketing budget + grab a free template

https://kevanlee.substack.com/p/315-budgeting-part-2-free-budget/?ref=marketermilk

YesPromo

YesPromo is a curated list of 100+ successful autopromo posts on Reddit. Founders and makers: learn how to leverage the power of Reddit.

https://yespromo.me/?ref=marketermilk

✍️ Content and copywriting

The five stages of awareness and $0 is better than 'free.'

Use the 5 Stages of Awareness to Develop Your Content Strategy

Struggling to create content? Use the 5 Stages of Awareness to help you create the right content that converts.

https://arielylim.medium.com/use-the-5-stages-of-awareness-to-develop-your-content-strategy-59d2d4c52511

$0 is better than ‘free’

Using “$0” or “at no cost” reminds people they are not losing money rather than gaining something “free”. That increases conversions.

https://tips.ariyh.com/p/0-is-better-than-free?ref=marketermilk&s=r

⚙️ SEO for aficionados

Growing by 12,500% in seven days, what can you do with an expired domain, and a beginner's guide to machine learning for SEOs.

Growing by 12,500% in seven days

Well, actually, looks like we lied. It grew more than 12,500%.

Here's what we did:

We built a new website from scratch in Webflow (Read our Webflow review)
We put in a proper content strategy fueled by keyword research (See our guide)
We made sure all pages on the site had the best on-page SEO possible (See guide above)
We used proper schema markup on all pages we wanted to rank
Published 30 programatic pages super fast using a template-based Webflow CMS page (CSV import straight into Webflow)
Implemented Google’s Indexing API to get pages indexed in seconds instead of days/weeks (Guide coming soon)

The power of Webflow + keyword research + structured data + Indexing API has been incredible.

SEO usually takes 3-6 months of consistent content output to see some results. This project started showing results after one day.

Zero marketing. No backlinks.

We'll reveal this project in a future edition of this newsletter. If you're super curious, it's being linked out to somewhere in this email 😉.

#1 - What can you do with an expired domain? 🤔

Black hat? White hat? I-don't-care-about-hats, I've got bills to pay? A look at 3 sites that are built on expired domains with varying intents, though all successful

https://newsletter.contentplans.com/p/expired-domain-use-cases/?ref=marketermilk

A Beginner's Guide To Machine Learning for SEOs - LAZARINA STOY

This is a beginner's guide for ML for SEOs, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of ML's main characteristics to understand how to implement it , and the ways we can embed advanced technology into our routines.

https://lazarinastoy.com/beginners-guide-to-machine-learning-for-seos/?ref=marketermilk

📱 Other interesting marketing stuff

Just take a look.

The Future of Social Media Management

Featuring interviews with three college students who plan to work in social.

https://milkkarten.substack.com/p/the-future-of-social-media-management?ref=marketermilk

Getting Ready For GA4: Saving Your Historical Data

Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline.

https://www.searchenginejournal.com/ga4-historical-data/447519/?ref=marketermilk

One Simple Psychology Framework To Improve Your Onboarding

This case study shows how Blinkist onboards new users and how one simple psychology framework could to improve your user onboarding (and retention).

https://growth.design/case-studies/blinkist-user-onboarding/?ref=marketermilk

We Surveyed 5,000 Consumers About the Future of Commerce. Convenience Is Their Top Priority. - Text Talk | Attentive

Shoppers want curated experiences no matter where they are. Conversational commerce is enabling brands to deliver them on and offline.

https://www.attentivemobile.com/blog/conversational-commerce-report-findings?ref=marketermilk

👩‍💻 Career tips

How to lead your first marketing team and early stage marketing compensation explained.

Crossing the Canyon: Leading Your First Marketing Team — Reforge

There are many types of marketers and countless marketing career paths. But for marketers in technology companies, one profile increasingly fills the ranks of rising VPs and CMOs: the marketer who starts with a single acquisition or retention channel before broadening scope and responsibility beyond

https://www.reforge.com/blog/crossing-the-canyon-leading-your-first-marketing-team/?ref=marketermilk