5/10/2022

Author

Marketer Milk
May 10, 2022

👋 Welcome to your favorite marketing newsletter

Hey Marketers!

Another week gone by in a blink of an eye — what in the world?

Last weeks newsletter was really long. We got some feedback that it made a few people feel quite bloated. So this week we're shortening it, and adding in some Lactaid, to make it a better experience.

If you have any feedback on how we can make this newsletter better, feel free to respond to this email with anything. Praise or criticism, we're all ears.

Things to cover this week:

  • Marketing news from the past week

  • How to acquire customers

  • Marketing goodies (templates and resources)

  • Content & copy: The day you became a better writer

  • SEO: How to write blog posts that (actually) rank

  • Advertising: Why this ad made me stop scrolling

  • Design: A bad idea for startups

  • Billboard of the week

  • For the soul

  • Top marketing jobs right now

Okay, let's get in it!

🗞 In the news

📈 All things growth

How to acquire customers and the new B2B growth equation.

How to acquire customers

https://www.julian.capital/growth-strategy/acquire-customers/?ref=marketermilk

The new B2B growth equation

Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-b2b-growth-equation/?ref=marketermilk

💫 The more you know

If the Earth is the size of a pencil eraser, the Sun is the size of a beach ball 384 feet away, and the nearest other star is 31,000 km (19,263 miles) away.

🍭 Marketing goodies (resources)

An SEO strategy roadmap and Lenny's favorite PM templates.

SEO Strategy Roadmap - Inspired By Kevin Indig

Template SEO Roadmap Q1,Q2,Q3,Q4 Month 1,Month 2,Month 3,Month 4,Month 5,Month 6,Month 7,Month 8,Month 9,Month 10,Month 11,Month 12,TOTAL Technical SEO,(Projected traffic increment for this tactic) Content Marketing,(Projected traffic increment for this tactic) Link Building,(Projected traffic i...

https://docs.google.com/spreadsheets/d/139Ym51hBzMF4lzcyEVN-FwfSi1xGqagvS_rPHDDUUwg/edit#gid=0?ref=marketermilk

My favorite product management templates

Q: I’ve seen you share a few PM templates in the past. Do you have a place to find all of your favorite templates?

https://www.lennysnewsletter.com/p/my-favorite-templates-issue-37/?ref=marketermilk

📚 Content and copywriting

How to use customer journey mapping to win consumers and instantly become a better writer.

How to Win Potential Consumers with Customer Journey Mapping on Google

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to…

https://moz.com/blog/customer-journey-mapping-on-google/?ref=marketermilk

The Day You Became A Better Writer

I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a...

https://dilbertblog.typepad.com/the_dilbert_blog/2007/06/the_day_you_bec.html?ref=marketermilk

⚙️ SEO for dummies aficionados

How to write SEO blog posts, lessons from in-house SEOs working with dev teams, and 74 SEO statistics to land on the first page of Google.

How to write SEO blog posts that rank in Google (2022 guide) | Marketer Milk

Trying to drive more traffic to your website? Learn how to write SEO blog posts that rank on the first page of Google.

https://www.marketermilk.com/blog/how-to-write-seo-blog-posts

5 Lessons from interviewing in-house SEOs on working with development teams

Lessons on getting things done with developers from 20+ hours of in-house SEO interviews

https://www.theseosprint.com/p/in-house-seo-developers-interviews/?ref=marketermilk

74 SEO Statistics To Help You Land On The First Page In 2022

What does it take to rank on Google in 2022, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.

https://www.smallbizgenius.net/by-the-numbers/seo-statistics/?ref=marketermilk

💸 Advertising for the rich

The psychology of advertising and Twitter's new ad placement.

The Psychology of Advertising: Why this ad made me stop scrolling

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

https://growth.design/case-studies/balance-psychology/?ref=marketermilk

Twitter Expands Tweet Replies Ad Placement to All App Advertisers

The option could provide new opportunities, both for advertisers and tweet creators.

https://www.socialmediatoday.com/news/twitter-expands-tweet-replies-ad-placement-to-all-app-advertisers/623211/?ref=marketermilk

📱 Other interesting marketing stuff

The 123s of positioning, consumer behaviors in social shopping, how Pinterest uses OKRs, and 10x'ing your email list.

The 123s of Positioning

A refresher

https://pmstarter.substack.com/p/the-123s-of-positioning?ref=marketermilk&s=r

Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart

Sprout Social surveyed 1,000 consumers to find out what's making them click "add to cart" on social platforms in 2022.

https://sproutsocial.com/insights/data/social-shopping-2022/?ref=marketermilk

How Pinterest uses OKRs to achieve stretch goals : See how Pinterest is able to accomplish ambitious stretch goals using the OKR goal setting system.

See how Pinterest is able to accomplish ambitious stretch goals using the OKR goal setting system.

https://www.whatmatters.com/articles/how-pinterest-uses-okrs-to-achieve-stretch-goals/?ref=marketermilk

10x your email list

Hint: super magnets

https://carbonated.substack.com/p/10x-your-email-list/?ref=marketermilk

👩‍💻 Career tips

Ways to boost your career progression, a Director of Content's salary, how to hire your first growth marketer.

5 Ways To Boost Your Career Progression In 2022 — Reforge

Want to boost your career progression this year? We talked to some of our Executives-In-Residence about the best ways to grow your career this year.

https://www.reforge.com/blog/boost-career-progression/?ref=marketermilk

Director of Content earning $170,000/year (plus profit sharing) — Your Content Career Headquarters

Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in thi

https://superpath.co/blog/director-of-content-earning-170000year/?ref=marketermilk

🎨 Get your designs right

Don't make people think too hard and why it's bad for startups to make their branding distinctive.

People don't want to think more than they have to

The Principle of Least Effort

https://uxpsychology.substack.com/p/people-dont-want-to-think-more-than/?ref=marketermilk

Why it’s a bad idea for startups to make their branding distinctive

Fluid design is having a moment—and embracing it will save startups time and money in the long run.

https://www.fastcompany.com/90740082/why-its-a-bad-idea-for-startups-to-make-their-branding-distinctive/?ref=marketermilk

📣 Billboard of the week

Scream your own name

The HR team at this company must be pretty chill.

🧘‍♀️ For the soul

Life isn't just about marketing, you know.

Do you know your life’s purpose?

Do you know your life’s purpose? Knowing can help you navigate uncertainty, become more resilient, and even live a longer, more fulfilled life. According to McKinsey research, life purpose can be mapped to a combination of nine universal values we all share. To find meaning in your life and work, start by identifying the unique set of values that motivate and inspire you to action.

https://www.mckinsey.com/business-functions/organization/our-insights/life-purpose?ref=marketermilk

📊 Marketing jobs

Check out some cool marketing job opportunities right now:

Okay, that's it for now 💙. See you in the future!

Bye

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