10/4/2022

Author

Marketer Milk
October 04, 2022

Hi 🤓

Your homepage is the most important page on your website.

It's the first impression.

The main goal of your homepage should be to increase desire and decrease any friction or confusion.

A good homepage will entice you with how much value it provides, without you even needing to scroll.

So take a look at the "hero" section of your homepage.

Does the headline entice you?

Because most headlines are missing something very important.

They're missing the benefit of your product/service.

A lot of homepage headlines are either too abstract or too technical.

You should be able to read a headline and know right away what benefit you'll get out of using the product or service.

Practice writing headlines with benefits. It will help potential customers see how your solution solves their problem.

There's a great article in the content section of this newsletter that dives deeper into this topic. Be sure to check it out!

With that, let’s get into what we have in store this week:

  • Marketing news from the past week

  • The exercise every growth marketer should do

  • A guide to writing copy for landing pages

  • A winning guest posting strategy

  • Using behavioral science in marketing

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth

Every growth marketer should do this exercise, how to choose and scale emerging acquisition channels, Figma's community-led growth playbook, and a guide to TikTok ads.

Maxim Poulsen on LinkedIn: #growth #onboarding #operations | 106 comments

Every Growth should do this exercise: Mapping the user journey from A to $. Here's how I do it: Create a FigJam file, and working left to right: 1.... 106 comments on LinkedIn

https://www.linkedin.com/posts/maximpoulsen_growth-onboarding-operations-activity-6978969259120959488-hyq6?ref=marketermilk

How To Choose, Test & Scale Emerging Acquisition Channels — Reforge

In this article we'll give you framework to figure out if this channel is worth your time and energy.

https://www.reforge.com/blog/scaling-acquisition-channels/?ref=marketermilk

Figma’s Community-Led Growth Playbook: From Stealth to Enterprise

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

https://review.firstround.com/the-5-phases-of-figmas-community-led-growth-from-stealth-to-enterprise?ref=marketermilk

TikTok Ads Guide: How to Acquire Customers With TikTok Advertising

Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign.

https://www.demandcurve.com/playbooks/tiktok-ads-guide?ref=marketermilk

💭 Guess the riddle

I have a face and hands but my hands can never touch my face. What am I?

Answer is at the bottom of this email

✍️ Content & 📩 emails

How to create a great webinar, 7 enterprise content marketing strategies, a full guide to landing page copywriting, and writing advice emails instead of sales emails.

How to Create a Webinar that Won't Flop — Copywriter Amanda

Why do some webinars rake in $100K and others flop? 6-fig income from a webinar is choosing a great topic and delivering a non-salesy pitch that gets clicks.

https://www.amandacopy.com/business-tips/how-to-make-great-webinar/?ref=marketermilk

7 Big Enterprise Content Marketing Strategies You Need To Know

Learn how to be more strategic as an enterprise brand, how to expand your competitive reach, and truly connect with your target audience.

https://www.searchenginejournal.com/enterprise-content-marketing-strategies-recap/438717/?ref=marketermilk

Startup Handbook: Landing Page Copywriting

Julian Shapiro shows you how to learn hard things—like starting a startup and writing well.

https://www.julian.com/guide/startup/landing-pages?ref=marketermilk

Try writing “advice emails” instead of sales emails

Why asking your leads for advice converts far better than directly trying to sell to them.

https://marketingexamples.com/coldemail/advice-emails/?ref=marketermilk

⚙️ SEO

A glossary of all the SERP features, how to check for duplicate content in an SEO audit, an introduction to accessibility and SEO, and a winning guest posting strategy.

SERP Features Glossary | What Are SERP Features? | ROAST

What are SERP Features? See more than 45 different SERP Features with screenshots and descriptions, collated since 2019 to now. If you think one is missing get in touch!

https://weareroast.com/resource/navigating-the-search-landscape/?ref=marketermilk

How to Check for Duplicate Content During an SEO Audit

Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it.

https://www.searchenginejournal.com/seo-audit/duplicate-content/?ref=marketermilk

An Introduction to Accessibility and SEO [Series Part 1]

Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our…

https://moz.com/blog/seo-and-accessibility-introduction/?ref=marketermilk

A Deep Dive Into How We’re Winning at Guest Posting (300+ Great Posts Published!) | Process Street | Checklist, Workflow and SOP Software

If Shakespeare offered to write a guest post for TechCrunch, I highly doubt he’d be declined. Similarly, if Virginia Woolf, Toni Morrison, Fitzgerald — or any other great writer — wanted to post on the blog of Atlassian, Buffer, or Unbounce, these sites wouldn’t exactly say no, would they? That’s because they’re the lucky few […]

https://www.process.st/guest-posting/?ref=marketermilk

🧠 Extra marketing stuff

How to enrich data streams from Google Tag Manager, computers and creativity, and using behavioral science in marketing,

Asynchronous Variables In Server-side Google Tag Manager

How to use server-side Google Tag Manager's asynchronous variables to enrich the data streams from a server-side Google Tag Manager instance.

https://www.simoahava.com/analytics/asynchronous-variables-server-side-google-tag-manager/?ref=marketermilk

Computers and Creativity · Molly Mielke

How can digital creative tools become better co-creators with human beings?

https://www.mollymielke.com/cc/?ref=marketermilk

Use behavioural science in marketing

A framework to make users do something you want them to do by using reward and transforming friction In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour to help founders with their product/ service design. This is the framework that I find works wonders so far. And this is what I suggest you to use in you service

https://www.anaspiringfounder.com/post/use-behavioural-science-in-marketing/?ref=marketermilk

📣 Ad from the past

Personal ad 1957

"Back in my day we didn't have Tinder, Bumble, or Hinge... we used... the newspaper!"

(A personal ad from 1957

💻 Website of the week

See app stacks of the best tech teams in the world

See which apps are used to research, design, code, support, gather feedback and market the products you use. Over 300 products published

https://www.companies.tools/

🏝 Cool marketing jobs

Okay, that's it for now 💛. See you next Tuesday!

Bye~

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"If today were the last day of your life, would you want to do what you are about to do today? - Steve Jobs

Riddle answer: A clock