10/18/2022

October 18, 2022

Hi 🤓

Welcome back to another weekly edition of Marketer Milk.

Usually this is the part where we give you some insight about marketing and tell you to keep scrolling down through all the goodies.

But this week we want to get serious, and we have just one question for you…

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We'll get back to the regular "insight intros" next week.

In the meantime, check out what we have in store this week (lots of good stuff):

  • Marketing news from the past week

  • Five ways to build a $100M SaaS business

  • The day you became a better writer

  • How Ahrefs does over $100M in revenue

  • Counterintuitive marketing strategies

  • Ad from the past

  • Website of the week

  • Cool marketing jobs

  • And much more

🗞 In the news

🚀 All things growth & product

Five ways to build a $100M SaaS business, a guide to organic viral marketing, how to double the efficiency of your ads, how do differentiate when you're not different, and how to split test product pages in Shopify.

Five years later: Five ways to build a $100 million SaaS business

Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the…

https://medium.com/point-nine-news/five-years-later-five-ways-to-build-a-100-million-saas-business-49ebca14825c?ref=marketermilk

The Complete Guide to Organic Viral Marketing | Demand Curve Blog

Although you can’t hack virality, you have more control than you think. If you use these viral marketing tactics, you’ll increase your odds of going viral.

https://www.demandcurve.com/blog/viral-marketing/?ref=marketermilk

Double The Efficiency Of Your Ads | Mutiny

Using Mutiny's conversion platform, engage your paid traffic with a tailored experience made just for them.

https://www.mutinyhq.com/playbooks/double-the-efficiency-of-your-ads?ref=marketermilk

How to differentiate when you aren’t different

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy.

https://www.productmarketingalliance.com/how-to-differentiate-when-you-arent-different/?ref=marketermilk

How To Split Test Product Pages in Shopify | Lasse Rosendahl Ravn

At some point in time, you’ve probably asked yourself: is my product page good enough? I know I have, so in this post, I'll show you how you can split test different product pages.

https://lssrvn.com/how-to-split-test-product-pages-shopify/?ref=marketermilk

💭 Guess the riddle

What comes once in a minute, twice in a moment, but never in a thousand years?

Answer is at the bottom of this email

✍️ Content, copy, & email

Going from writer to content designer, the day you became a better writer, Ahrefs landing page teardown, and win-back email strategies.

How to make the jump from writer to content designer | Dropbox Design

The ever-elusive jump from writing to content design is actually a natural one. So why is the path so prickly?

https://dropbox.design/article/how-to-make-the-jump-from-writer-to-content-designer/?ref=marketermilk

The Day You Became A Better Writer

I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a...

https://dilbertblog.typepad.com/the_dilbert_blog/2007/06/the_day_you_bec.html?ref=marketermilk

Ahrefs Landing Page Teardown

See how Ahrefs increases conversion by pushing visitors to read their content before having them signup.

https://www.demandcurve.com/teardowns/ahrefs/?ref=marketermilk

Winback email examples + strategies to get your customers back | Klaviyo

Learn all about what a win-back email is and how you can set up automations that bring back your customers (with examples).

https://www.klaviyo.com/blog/winback-email-campaign-examples?ref=marketermilk

⚙️ SEO

How Ahrefs does over $100M in revenue, the SEO opportunity on TikTok, and an SEO's handbook for updating old content.

The TikTok SEO Opportunity | The Split

The business and tech newsletter read by 11k founders, investors, and everyone in between twice per week.

https://www.thespl.it/p/tiktok-seo-opportunity?ref=marketermilk

The SEO's Handbook for Updating Old Pieces of Content [Part 1]

Identifying the Content That Will Benefit From an Update

https://derekseo.substack.com/p/the-seos-handbook-for-updating-old/?ref=marketermilk

🧠 Extra stuff

315. Budgeting, Part 2 [Free Budget Template] 💯

See how to run a marketing budget + grab a free template

https://kevanlee.substack.com/p/315-budgeting-part-2-free-budget/?ref=marketermilk

Your website is your most important marketing asset. Here's how to build it right the 1st time.

How to make sure your website is your GTM source of truth & why you should just use Webflow

https://mkt1.substack.com/p/your-website-is-your-most-important/?ref=marketermilk

📣 Ad from the past

Coors ET ad 1982

A Coors ad from 1982.

💻 Website of the week

The SaaS Playbook

It’s hard to find great B2B SaaS content. We make it easier with The SaaS Playbook – curated tactics, best practices, and thought leadership from top B2B SaaS operators around the world.

https://www.scaleworks.com/the-saas-playbook

🏝 Cool marketing jobs

Okay, that's it for now 💙. See you next Tuesday!

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"Better to know a few things which are good and necessary than many things which are useless and mediocre." - Ralph Waldo Emerson

Riddle answer: The letter "m"